Le Lézard
Classified in: Science and technology
Subjects: Contract/Agreement, Product/Service

AUDIENCEX Expands Relationship with SugarCRM to Accelerate Its Customer Experience Vision for Agencies and Marketers


SugarCRM Inc., the innovator of time-aware customer experience (CX), today announced that AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, will leverage Sugar Integrate in order to seamlessly connect its CRM with other customer-facing systems and business processes to better serve its clients.

Sugar Integrate is a low-code, cloud-based solution with pre-built adaptors that enables Sugar customers like AUDIENCEX to connect their CRM with 200 business apps and systems and leverage a cross-application view of the customer.

"Our mission is to help agencies and marketers accelerate growth by offering integrated omnichannel marketing solutions to deliver optimal performance for every campaign," said Lauren Hutton, Vice President of Growth, AUDIENCEX. "We look forward to leveraging solutions from Sugar to better engage with our clients and help them deliver high impact marketing campaigns."

"We are thrilled to help dynamic companies like AUDIENCEX achieve a unified view of their clients and their needs so they can provide an effortless and relevant customer experience," said Jason Rushforth, GM & SVP, Americas for SugarCRM. "We look forward to working with our long-standing customer AUDIENCEX as they continue to build even stronger relationships with the agencies and brands they serve."

Faye Business Systems Group, a SugarCRM Elite Partner, helped spearhead the relationship and will provide implementation support.

Sugar Sell and Sugar Integrate are part of Sugar's time-aware CX solutions that enable marketing, sales, and service teams to gain a clear, unified view of the customer and deliver a better experience across the customer journey. To learn more, visit https://www.sugarcrm.com/solutions/.

About AUDIENCEX

AUDIENCEX is the leading digital advertising partner for brands and agencies. We offer strategic, unbiased, omnichannel performance solutions, and create value for our clients by delivering a combination of high-impact creative, innovative technology, strategic media buying, and data-driven analysis to help them effectively target and acquire customers throughout the entire purchase funnel. Named one of the Fastest Growing and Most Successful Companies in America by Deloitte, Financial Times, and Inc. 5000 in 2019 and 2020, and #40 on the Inc. list of fastest growing private companies in California, AUDIENCEX is headquartered in Los Angeles and operates in offices throughout North America, including Charlotte, Chicago, Dallas, Detroit, Kansas City, Miami, Montreal, New York, Pittsburgh, San Diego and St. Louis. For more information visit www.audiencex.com.

About SugarCRM

SugarCRM's time-aware sales, marketing and service software helps companies deliver a high-definition (HD-CX) customer experience. For mid-market companies and anyone that wants a CX-driven platform, Sugar gives teams the time-aware customer data they need to achieve a clear view of the customer and reach new levels of business performance and predictability, and increase customer lifetime value.

More than 4,500 companies in over 120 countries rely on SugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR.


These press releases may also interest you

at 08:15
Blue Yonder, a leader in digital supply chain transformations, continues its forward momentum to revolutionize the supply chain and has today announced the signing of an agreement to acquire One Network Enterprises (One Network) for approximately...

at 08:15
Maverix Medical, a dedicated lung cancer platform established by Ajax Health, KKR, and Hologic, Inc., today announced the acquisition of Cirrus Bio for an undisclosed amount....

at 08:13
In a significant move to address the heating and cooling needs of European families, Midea's Residential Air Conditioner Division (Midea RAC) unveiled its new CirQHP Family products at the Mostra Convegno Expocomfort (MCE) 2024. The CirQHP Family is...

at 08:00
Bidpath Inc., a leading provider of global online auction software, proudly announces the launch of AuctionPay, a cutting-edge payments platform designed to revolutionize auction payments. With a focus on efficiency, security, and user-centric...

at 08:00
Alebund Pharmaceuticals ("Alebund" or the "Company"), an integrated biopharmaceutical company focusing on developing innovative therapies for the treatment of renal diseases and related chronic conditions, announced today that the US Food and Drug...

at 08:00
SC Ventures, Standard Chartered's innovation, fintech investment and ventures arm, is leading a ?12 million (USD $13 million) Series A round for distributed cloud provider Hive, to increase access to sustainable, high-powered computing resources for...



News published on and distributed by: