BlueRush Announces Strategic Partnership With Chilean Company Percus To Implement Personalized Video Technology In Latin America

TORONTO, Aug. 26, 2020 /CNW/ - BlueRush Inc. ("BlueRush" or the "Company") (TSXV: BTV), an emerging personalized video Software as a Service ("SaaS") company, announced that it has entered into a strategic partnership agreement with Percus, a Chilean based company focused on the implementation of personalization technologies for end customers.

Percus' team is highly experienced in IndiVideo's technology, as they have managed several projects through their relationship with Kunder, a former BlueRush partner. Those successful projects have led to the recent creation of Percus and enabled the partnership with BlueRush.

Under the terms of the agreement, Percus will offer BlueRush's IndiVideo^TM platform as the primary service in their portfolio, Percus will generate and lead sales opportunities, and they will manage personalized video projects in the Latin American region.

BlueRush Executive Vice President, Len Smofsky notes, "Percus key personnel were behind some of the biggest successes on the IndiVideo platform, resulting in strong penetration of IndiVideo across Latin America. We are very excited to have Percus in a position to now focus their efforts on building the IndiVideo brand."

Percus CEO, Manuel Ibáñez, said, "This is an important step for our company. Our teams know each other and understand how to add value to our customers. We look forward to having many more Latin American companies benefit from the engaging customer experience that personalized videos offer."

About BlueRush

BlueRush develops and markets IndiVideotm, a disruptive, award-winning interactive personalized video platform that drives return on investment throughout the customer lifecycle, from increased conversions to more engaging statements and customer care. IndiVideo enables BlueRush clients to capture knowledge and data from their customers' video interaction, creating new and compelling data driven customer insights.

For more information visit www.bluerush.com.

About Percus

Percus - which name comes from Personalized Customers - is a company driven by the power of personalization. Percus helps companies in different countries to design and offer an easy, understandable and highly converting digital customer journey through personalization. Their team has years of experience implementing IndiVideo for banks and pension funds.

To learn more about Percus please visit percus.cl.

Forward-Looking Statements

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SOURCE BlueRush Inc.