Love It Like The First Time: beIN SPORTS Kicks off New Soccer Seasons with Global Media Campaign in 43 Markets

beIN SPORTS, the global sports broadcaster, has today launched a major international media campaign ? called "Love It Like The First Time" ? for fans to celebrate new soccer seasons across the world.

Love It Like The First Time is the first global campaign beIN has launched across its entire international network of 43 countries and 5 continents, including the Middle East & North Africa (MENA), Asia-Pacific, France, Turkey, and North America. The concept was created in partnership with beIN SPORTS North America's creative agency of record, VMLY&R Miami.

The unifying and positive campaign celebrates a fresh start for soccer across the globe following the disruption of the 2019-20 seasons caused by COVID-19. As Ligue 1 returns to our screens on Friday, August 21 after being cancelled nearly 6 months earlier, a new season of LaLiga launches on September 12, and Copa Libertadores restarts on September 15, fans will feel the sheer joy of soccer returning just like the first time they ever fell in love with the world's biggest game.

Promotional content will be published across beIN's linear and digital platforms so that fans can reminisce about their first soccer memory, as they prepare to fall in love with the game all over again during what will be a momentous occasion in the context of a hugely challenging 2020 ? the start of a new season.

Antonio Briceño, Deputy Managing Director of beIN SPORTS North America, said: "Every fan remembers the moment they fell in love with soccer, whether it be a wild goal in the final minutes, the joy of a hard-fought title victory, or the outrage over a bad red card decision. After a strange end to the last season, Ligue 1 and LaLiga are coming back for a brand-new season with more tackles, more tears, and more excitement. In the U.S. and Canada, fans can watch as if it was the first time and fall in love with soccer all over again through exclusive coverage on beIN SPORTS networks. It's a fresh start and the beginning of a new era as teams return to the pitch with renewed spirit. Don't miss a moment."

About beIN SPORTS North America

Launched in 2012, beIN SPORTS offers viewers world-class sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español, live streaming on beIN SPORTS CONNECT, and free English-language channel, beIN SPORTS XTRA. A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from LaLiga, Ligue 1, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, Coupe de France, Turkish Süper Lig, Africa Cup of Nations, CAF Confederation Cup, CAF Champions League, and International Friendlies as well as news and in-depth analysis of all the top leagues from around the world. In addition to soccer, beIN SPORTS serves as a haven for fans of wrestling, mixed martial arts (MMA), skiing, and handball, among others. Through beIN SPORTS CONNECT, authenticated subscribers in the U.S. and DTC Pay subscribers in Canada can also enjoy all the exciting action from the two networks and stream live overflow matches offered in HD on their computer, tablet, or smartphone. Fans can also experience live high-quality sports properties for free via beIN SPORTS XTRA. This includes season-long access to XTRA soccer matches, XTRA combat sports, XTRA adventure sports, XTRA original studio productions, and a robust library of historically relevant sporting events. For more information, visit www.beINSPORTS.com and www.beINSPORTSXTRA.com.