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Classified in: Business
Subjects: LIC, CSR, SRI

Wolverine And Metallica Scholars Partner To Release Two New Metallica-Inspired Boots, Provide Funding To Trade Programs Across The Country


ROCKFORD, Mich., Aug. 11, 2020 /PRNewswire/ -- Wolverine, the 137 year old boot brand, and Metallica's nonprofit All Within My Hands (AWMH) are setting out on a different type of U.S. tour to help build the future American workforce. United by the same core mission, Wolverine and AWMH are providing trade school  students scholarship funding, while teaming up to launch two special edition boots inspired by the legendary rock band. The Metallica Scholars 1000 Mile Axel and Hellcat UltraSpringtm boots are available for pre-order starting today, with 100% of the proceeds benefitting AWMH to further support the skilled trades.  

"Wolverine shares the same vision that we had when creating the Metallica Scholars Initiative ? that it's incredibly important to create and sustain a strong and resilient American workforce. AWMH is our way of giving back and building future generations," said Metallica guitarist James Hetfield. "More importantly, we are helping these students achieve their dreams and transform their lives through the workforce education programs offered at community colleges all across the country."

The Wolverine x Metallica Scholars 1000 Mile Axel  limited-edition boot is based on the popular Wolverine 1000 Mile boot silhouette with several Metallica-inspired features including a Metallica Key logo-inspired metal heel plate, an All Within My Hands metal toe kicker, metal-tipped laces and a metal guitar pick tag. The boot is made in the USA and uses Chicago-based Horween Chromexcel leather, silver hardware and a classic Vibram® lugged outsole.

The Wolverine x Metallica Scholars Hellcat UltraSpringtm boot combines traditional work boot durability with the modern performance of Wolverine UltraSpringtm cushioning. The boot has its own unique Metallica Scholars-inspired features ? a custom molded Metallica Key logo stitched on the boot and a custom metal 'Metallica Scholars' guitar pick tag.

The partnership between Wolverine and AWMH will benefit three exceptional community college trade programs across the country ? Grand Rapids Community College (Grand Rapids, Michigan), Lone Star College (Houston, Texas) and WSU Tech (Wichita, Kansas), each receiving a $100,000 joint grant from Wolverine and Metallica Scholars, and Wolverine boots to help students get started in their career.

"Wolverine is committed to supporting the next generation of the American workforce, and for the past six years we have focused on closing the skills gap through our Project Bootstrap initiative," said Tom Kennedy, global brand president for Wolverine. "We believe the best way to do that is to start with education. By ensuring community colleges and trade programs across the country have the resources they need, we can support students who are choosing to join the skilled trades and together be one step closer to closing the gap."

Both boots are available exclusively on Wolverine.com, with 100% of the proceeds from boot sales donated directly to the Metallica Scholars Initiative to provide funding for 2021 Metallica Scholars recipients. To preorder, visit Wolverine.com/Metallica. Pre-order fulfillment and live sales begin on August 26. To learn more about the Wolverine and AWMH partnership, please visit Wolverine.com/projectbootstrap.

ABOUT WOLVERINE
For over 135 years, Wolverine has taken pride in crafting durable boots with unrivaled craftsmanship and the highest-quality materials. With a dedication to innovation, Wolverine provides dependable comfort and style to hardworking men and women all over the world. For those who believe in hard work and uncompromising commitment, Wolverine offers the footwear, apparel and accessories to get the job done. Committed to supporting those in the skilled trades, Wolverine's Project Bootstrap was formed in 2014 to celebrate and thank hard working people in the skilled trades and donate boots to trade students and trades workers. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine Worldwide Inc. (NYSE: WWW)

ABOUT ALL WITHIN MY HANDS
AWMH is a non-profit, philanthropic organization created by the members and management of Metallica dedicated to creating sustainable communities by supporting workforce education, the fight against hunger, and other critical local services. 100% of donations go directly to local organizations that the Foundation supports. Please visit: AllWithinMyHands.org for more information.

ABOUT THE METALLICA SCHOLARS INITIATIVE
Metallica Scholars is a major workforce education initiative that provides direct support to community colleges, in partnership with the American Association of Community Colleges, to enhance career and technical education programs. These programs provide skills and services to students who are looking to enter a traditional trade or other applied learning program.

 

SOURCE Wolverine


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News published on 11 august 2020 at 09:00 and distributed by: