Le Lézard
Classified in: Tourism and vacations, Business, Covid-19 virus
Subject: SVY

New Vrbo data shows changing family travel habits due to COVID-19

AUSTIN, Texas, Aug. 5, 2020   Fresh consumer research and travel data from Vrbo® indicate a new fluidity in how families are vacationing the rest of this year. Call it the rise of the Flexcation, an emerging travel trend where families book vacation rental trips later in August, September and October, consider staying longer to mix work and play, and often get better value in high-demand locales.

Key findings from a nationwide Vrbo survey of families point directly to a Flexcation mindset [1]:

"This summer, we've seen countless families switch to road trips and rent private vacation homes instead of taking traditional vacations. What's interesting is the shift in when people are traveling and how families are blending vacation time with working from home or remote learning," said Vrbo president Jeff Hurst. "Families can use this flexibility as an opportunity to travel outside of peak seasons and try new experiences, like seeing the mountain leaves change, catching the first snow of the season, or visiting the beach when it isn't as hot."

Longer Stays, Uncrowded Destinations, Good Value

Recent Vrbo travel data indicates families want to take longer vacations ? interest in one-week and three- or four-week stays have grown relative to the total number of searches, up 25% and 15%, respectively, compared to the same time last year [2].

Flexcationers who wait until later in the season to visit top destinations are also being rewarded with attractive prices. Popular destinations such as Cape Cod, MA; Cape May, NJ; and Ocean City, MD are experiencing both a drop of at least 20% in average nightly rates and fewer crowds for the months of August through October compared to prime summer travel dates [3, 4]. Prices for vacation rentals typically drop during shoulder season, the time period after Labor Day and before the holiday travel season. Families who are not tied to strict in-person school or office commitments can benefit from fewer crowds and lower prices by choosing later travel dates.

Flexibility and Family Vacations: Reestablishing Balance
In addition to allowing families to get away during months they might not traditionally travel, Flexcations also can give them a break and an opportunity to relax. After months of sheltering in place, a change in scenery is an ideal way to reestablish a healthy sense of balance.

According to an NYU study, people feel happier when they have more variety in their daily routines ? when they go to novel places and have a wider array of experiences.

"Though this year has been incredibly difficult for families, it's inspiring to see how they have become resilient and resourceful by choosing alternative ways and dates to take vacation," said Lish Kennedy, vice president of brand marketing at Vrbo. "More flexibility in our work and school schedules is allowing families to enjoy a welcome change in their surroundings and a relaxing break together."

[1] Survey of 887 Vrbo travelers in the U.S. in July 2020.

[2] Based on an analysis of searches on Vrbo comparing March 15-July 20, 2019 and March 15, 2020-July 20, 2020.

[3] Based on an analysis of average nightly rates for Vrbo vacation rentals comparing Aug. 24-Oct. 21, 2020 and Jun.1-Aug. 23, 2020.

[4] Based on an analysis of Vrbo vacation rental demand comparing August 24-October 31, 2019 and August 24-October 31, 2020.

About Vrbo

In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.

Vrbo is part of Expedia Group and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.

© 2020 Vrbo, an Expedia Group company. All rights reserved. Vrbo, HomeAway, the Vrbo logo, and the HomeAway logo are trademarks of HomeAway.

For more information, please contact media@vrbo.com.


These press releases may also interest you

at 14:00
Last week, Minute Suites announced the grand opening of their Baltimore-Washington Thurgood Marshall Airport (BWI) location in Concourse C. The location opens on Thursday, October 1st. The company offers private, in-terminal suites to travelers...

at 13:58
A wild Week 3 slate of NFL games, which saw three double-digit comeback wins, will set the stage for an atypical set of odds in Week 4, according to analysts for the TheLines. The schedule features seven road favorites, equal to the number in Weeks 2...

at 13:00
The hotel experience is really different these days. As travelers plan fall "workcations" and winter holidays, hotels are working diligently to make guests feel confident and safe during their stay. HotelsByDay, a booking platform for day use...

at 12:35
Terranea, Los Angeles' premier oceanfront luxury resort, announces its yearly Terranea Turns Pink initiative taking place from October 1-31, 2020. All month long, a portion of the proceeds from spa treatments, golf rounds, adventure activities, pink...

at 12:18
Kitay Law Offices is representing a Northampton mother who is suing the Walt Disney Company after her 7-year-old autistic son was denied entry to the Disney Store at the Lehigh Valley Mall because he was not wearing a facemask. Like many people...

at 12:01
InTown Suites, an Atlanta-based leader in extended stay hotels with 196 properties in 22 states, recently unveiled its fully redesigned suites. Specifically designed with long-term stays in mind, these premium suites incorporate all the elements and...

News published on 5 august 2020 at 10:03 and distributed by: