Le Lézard
Classified in: Sports and recreation, Covid-19 virus
Subject: SVY

World TeamTennis Finals On CBS Sets Viewership Record On Sunday, August 2, Completing Most Successful Season In The League's 45-Year History


RANCHO SANTA FE, Calif., Aug. 4, 2020 /PRNewswire/ -- CBS Television Network's live airing of Sunday's 2020 World TeamTennis Finals match (12:00 PM ? 3:13 PM ET/9:00 AM ? 12:13 PM PT) in which the New York Empire defeated the Chicago Smash on the last point of the super-tiebreaker 21-20, delivering 556,000 viewers, making it the most watched in the league's 45-year history. The victory by the New York Empire earned them the King Trophy and $500,000 in prize money and marked the first time that the WTT's Finals have aired live on network television. During the event's "super-tiebreaker" that determined the 2020 Champion viewership peaked at 1.128M viewers (3:00 PM ET ? 3:13 PM ET/Noon ? 12:13 PM PT).

The previous viewership record for World TeamTennis was 484,000, also on CBS Television Network, which occurred on July 19 of the 2020 WTT regular season when the Washington Kastles, featuring Venus Williams, defeated the Vegas Rollers, led by Mike and Bob Bryan, 24-18.

"By almost all metrics this has been the most successful season in World TeamTennis history," said WTT CEO Carlos Silva. "I can't thank our partners, sponsors, WTT staff and the players and coaches enough for helping us responsibly bring tennis back in front of fans during these challenging times. Without this team effort, with safety our number one priority, we would not have been able to complete this season and crown a champion."

The league completed 822 COVID-19 tests of all players, coaches, trainers, WTT staff and media covering the three-and-a-half week season at The Greenbrier Resort in West Virginia, all returning negative results for those participating in the event. In all, three COVID-19 tests were given: pre-arrival, arrival and midseason.

The season was unlike any other in the league's 45-year history, with all nine participating teams staying in one location versus playing matches across the country in their home venues. Additionally, the league permitted up to 500 fans to attend its matches held at Center Court at Creekside, Greenbrier's 2,500 seat outdoor venue.

2020 also delivered the most blue-chip sponsors in World TeamTennis history, with GEICO (Government Employees Insurance Company) as WTT's Official Auto Insurance Provider, DraftKings (Official Daily Fantasy Partner), Dolby (official Entertainment Partner), Guaranteed Rate (Official Mortgage Lender), Wilson (Official Racket and Ball), Har-Tru (Official Playing Surfacer), Weatherman (Official Umbrella), Zenni (Official Eyewear), Mack Weldon (Official Playoff Apparel) joining at the league-wide level, and UTR powered by Oracle, the USTA, Chosen Foods, EleVen, Greenbrier Tourism and KT Tape also coming on-board.

The season featured more television and online exposure than ever before for WTT. The playoffs aired exclusively on CBS Sports with the WTT Finals on CBS Television Network and both Semifinals airing exclusively on CBS Sports Network, which also aired 13 WTT regular season matches. The WTT 63 match regular season included first time broadcast/digital partnerships as well with 15 matches on ESPN2 (10 on ESPN+, which aired matches last season), 19 on Tennis Channel and five matches that streamed exclusively on the CBS Sports app and Facebook Watch.

WTT's nine franchises include the expansion Chicago Smash, New York Empire, Orange County (Calif.) Breakers, Orlando Storm, Philadelphia Freedoms, San Diego Aviators, Springfield (Mo.) Lasers, Vegas Rollers and Washington (D.C.) Kastles.

About World TeamTennis (WTT)
World TeamTennis showcases the best in professional tennis with nine teams competing in the innovative team format for the King Trophy, the league's championship trophy named after tennis icon and co-founder Billie Jean King. Since the league's debut, virtually every major champion of the Open era has played WTT, including Andre Agassi, Venus and Serena Williams, Pete Sampras, Stefanie Graf, Andy Roddick, Kim Clijsters, Bob and Mike Bryan, Sloane Stephens, Martina Hingis, Maria Sharapova, Lindsay Davenport, John McEnroe, Jimmy Connors, Martina Navratilova, Chris Evert and Naomi Osaka. WTT is owned by innovator Fred Luddy and entrepreneur Eric Davidson. WTT's 45th season will play from July 12-30, 2020 and conclude with the WTT Playoffs; league semifinals on Aug. 1 and the WTT Final on Aug. 2. CBS Sports, ESPN, and Tennis Channel are the official television broadcast partners of WTT. Learn more about the history and league champions of World TeamTennis on the history page.

SOURCE World TeamTennis


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