Le Lézard
Classified in: Transportation, Science and technology
Subject: SVY

V12 Signals Family of In-Market Automotive Purchase Intent Solutions Sets New Milestone by Providing Visibility into 100% of U.S. Automotive Sales


BOSTON, July 13, 2020 /PRNewswire/ -- V12, a leading provider of purchase intent insight and marketing services announced that its family of in-market purchase intent solutions, V12 Signals, has grown to the point that automotive marketers can use behavioral intent data exclusively to target all automotive shoppers in the US.

According to Andy Frawley, CEO of V12, "Our product team is continuously developing and expanding our in-market intent solutions in order to provide our clients with insights into consumers who are actively shopping for vehicles at every point along the purchase journey. With the ability to now see literally 100% of vehicles sold in the U.S., we have completely changed automotive marketing. By seeing intent, not just predicting it, our clients can better prioritize marketing spend on high-value consumers most likely to convert."  

Developed over a four-year time period, the V12 Signals family of purchase intent products is the largest and most accurate in-market shopping database in the automotive industry. V12 Signals Online, the newest addition to the product suite, captures online auto browsing and shopping behavior data collected in real-time and markets to cookie-less audience clusters of consumers in market to buy a car, down to the brand and model level. Signals Mobile provides brands with insights on consumers who have recently visiting their dealership or a competitive lot. Signals WebID allows brands to identify up to 50% of unknown website visitors and market to them with omnichannel campaigns. Rounding out the family of products is Signals Events, which provides behavioral and lifestyle triggers which often indicate intent to purchase.

"Consumer behavior and purchase patterns are radically changing across the automotive industry, making it extremely difficult for auto brands to pivot spend and marketing programs in order to keep pace. However, the fact that we can see vehicle purchases at such massive scale in this rapidly changing economy is a huge testimony to the technical innovation and unparalleled power of our Signals technology," said Anders Ekman, President of V12. "Automotive marketers have had to rely on models and inferred behavior for many years, and we are thrilled to be able to provide this level of precision and accuracy."

About V12
As a leading provider of customer acquisition and retention solutions, V12's new breed of marketing blends data, technology and analytics to drive accelerated results. Our comprehensive acquisition packages leverage industry-leading data, in-market shopping indicators, state-of-the-art analytics and end-to-end omnichannel marketing execution. Powered by our market leading Customer Data Platform solution, V12 Velocity, our easy to use solutions include a quick-start acquisition program and a full-access bundle to acquire, retain and upsell in-market shoppers. www.v12data.com  

SOURCE V12


These press releases may also interest you

at 13:40
Kamux Corporation: Share repurchase 28.3.2024 In the Helsinki Stock Exchange Trade date 28.3.2024 Bourse trade  Buy Share  KAMUX Amount  3,000 Shares Average price/ share  5.8444 EUR Total cost  17,533.20 EUR Kamux Corporation now holds a total...

at 13:30
AMBEST, the member-owned, nationwide network of independent truck stops, travel centers, and service centers, hosted their 2023 Grand Prize Celebration at Ole Red on Broadway last Tuesday, March 19th. Chuck Ryan, President & CEO of AMBEST presented...

at 13:25
FlowBelow Aero, Inc., a leader in developing tractor and trailer aerodynamic technologies, announced the introduction of its AeroFender today. The newest product in FlowBelow's aerodynamic equipment lineup, the AeroFender has been rigorously tested...

at 12:55
Institute for Supply Management® (ISM®) has selected the 2024 recipients of the R. Gene Richter Scholarship, an award presented annually to the top supply management students from across the United States. Recipients were determined based upon a...

at 12:47
Today aviation attorney Mark Lindquist filed a lawsuit on behalf of a victim of an in-flight sexual assault committed by a Delta Air Lines employee. Delta and its employee Duane Brick are defendants in the suit, which was filed in King County,...

at 12:45
Precision Products, a woman-owned small business in Dalton, Georgia specializing in machined parts for the Defense and Aerospace industry, welcomed U.S. Congresswoman Marjorie Taylor Greene (GA. 14th district) on a tour of its facilities. The visit...



News published on and distributed by: