Effectory: Good Crisis Communication Is Essential for Productivity During the Coronavirus Situation

AMSTERDAM, July 9, 2020 /PRNewswire/ -- Employees who are satisfied with the way in which their organization is handling the COVID-19 situation are able to perform 28 percent better. And during the first wave of coronavirus cases, sixty percent of employees experienced a poor work-life balance, an Effectory survey of 123,000 employees across Europe has revealed.

What lessons can we learn from employee experiences during the first wave of coronavirus cases? We share the insights provided by the 123,000 employees who responded to Effectory's COVID-19 Workforce Pulse surveys between late March and June 2020.

The positive effects of good crisis communication

Employees who are satisfied with the way in which their organization communicates and manages the crisis can perform better and get more work done. They also feel more confident about the future of the organization.

"If an organization shows strong leadership in times of crisis, it can help to develop a sense of solidarity," says Effectory's CPO and Innovation Manager, Merel van der Lei. "Employees then think: We are going to overcome this situation. That motivates them to be committed and to perform well."

Balance affected most at the start of the coronavirus crisis

On average, 60 percent of employees were unable to maintain a good work-life balance during the first wave of coronavirus cases. This percentage was highest (62%) at the start of the coronavirus crisis and has barely reduced since. Only 40% of employees were able to maintain a good balance. Normally, you would expect this figure to be around 69% on average, so the difference is considerable.

Lack of energy reserves represents a higher risk of burnout

If there is a long-term mismatch between energy reserves and work requirements, the risk of burnout increases. "During the first wave of coronavirus cases, employees had fewer energy resources," says Effectory's CPO and Innovation Manager, Merel van der Lei. "For example, some employees did not have the right tools to perform their jobs properly. Collaborating with colleagues was, in many cases, more difficult. And many employees found that their living situations made it difficult to concentrate."

Timely insight into reduced well-being to predict the likelihood of burnout

Pulse surveys are a quick way for organizations to gain insight into a number of critical indicators. Van der Lei explains: "Employees are automatically given the same seven key questions. Three are about their well-being: Do they have a good work-life balance? Is their workload too high, too low, or just right? And can they maintain their current situation in the long term? This last question predicts the likelihood of burnout. Carrying out Pulse surveys regularly can also help organizations to detect trends."

Crisis communication needs critical indicators

"Carrying out Pulse surveys periodically enables organizations to detect trends," explains Van der Lei. For example, employee confidence in the future of their organization decreased by more than 6% between mid-April and late May, before subsequently increasing again.

About Effectory International: Effectory is Europe's leading independent provider of employee feedback solutions. With headquarters located in the multi-cultural center of Amsterdam, and offices in Munich and Cape Town, we facilitate some of the world's biggest employee listening programs. 

For more information visit effectory.com.

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SOURCE Effectory BV