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Classified in: Health
Subjects: PSF, CFG

Health Canada confirms ban of advertising for vaping products wherever they can be seen or heard by youth

OTTAWA, ON, July 8, 2020 /CNW/ - The Government of Canada remains concerned by the rise in youth vaping and is acting to address it.

Following consultations on proposed changes, today the Honourable Patty Hajdu, Minister of Health, announced final regulations to prevent vaping products from being advertised in ways that the ads can be seen or heard by young people.

These new changes will further restrict the promotion of vaping products, to protect youth from being exposed to advertisements that can induce them to try vaping. It will now be prohibited to advertise vaping products in public spaces if the ads can be seen or heard by youth, whether in brick and mortar stores, online or other media channels.

In addition, the display of vaping products at point-of-sale where youth have access will be prohibited. These changes will also require that any permitted ads displayed where youth are not permitted convey a health warning about vaping product harms. These requirements are applicable only when a province or territory does not already have such requirements in place.

This important work builds on existing measures already taken by the Government of Canada to address the rise of youth vaping. The Tobacco and Vaping Products Act currently prohibits several types of vaping product promotions. However, since its enactment, increased vaping advertising has been observed on television, on social media and other digital platforms, at events, on outdoor signs and at points of sale. The new changes confirmed today will address this. Health Canada is also considering additional regulatory measures that would further restrict the nicotine content of vaping products, further restrict flavours in vaping products, and require the vaping industry to provide information about their vaping products, including sales, ingredients, and research and development activities.


"We have been working with experts and all Canadians over the last months, with the goal of better protecting a new generation of young Canadians from the harms of vaping products. The changes announced today will address problematic advertising while we will continue to explore additional measures to reduce vaping."

The Honourable Patty Hajdu
Minister of Health

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SOURCE Health Canada

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