Le Lézard
Subjects: Product/Service, Survey

New Lawn Care Survey Shows Americans Aren't Entirely Sure How to Care for Their Lawns


Spectrum Brands Holdings, Inc. (NYSE: SPB; "Spectrum Brands"), a leading global branded consumer products company committed to delivering strong brands and exciting innovation whose Home & Garden business unit supplies Spectracide® lawn & garden pest control solutions, today announced findings from a national survey evaluating Americans' understanding of lawn care and maintenance.

Despite the fact that half (53%) of surveyed U.S. adults who are responsible for maintaining their own lawns said that a well-maintained lawn is the most important part of their property's curb appeal, the respondents do not necessarily have the know-how to achieve the look:

Spectracide® Products: YOU HOLD THE POWER®
If respondents were being graded on their knowledge, an overwhelming majority would fail ? but have no fear because Spectracide® products are here with a variety of solutions to help make it easy for homeowners to maintain their lawns. In conducting the survey, the brand set out to understand where knowledge gaps exist in lawn care and, in turn, empower consumers to take control of their outdoor spaces by providing tips to ensure success.

The Spectracide® lawn care survey, performed by Wakefield Research in April 2020, surveyed 1,000 nationally representative U.S. adults over the age of 18 who are responsible for maintaining their own lawns.

"Gardening and lawn care are seeing a high level of interest as more people are spending time at home and in their backyards," said Steve Schwallie, Division Vice President of Marketing for Spectrum Brands' Home & Garden business unit. "Our Spectracide® lawn care experts know the importance of a well-maintained, weed-free, pest-free lawn, and this is especially timely with summer in full swing. We want to help Americans understand that, with the right knowledge and tools, they can keep their lawns in top shape and take pride in their outdoor spaces."

Many Americans claim to be knowledgeable about lawn care; however, even those who say they are extremely familiar with caring for their lawns (35%) are not always doing so properly. Spectracide brand is here to help:

The knowledge gap widens even more when it comes to treating weeds in general ? especially with weed control products.

With half of Americans (53%) ranking a well-maintained yard as the number-one contributor to curb appeal (outside of the actual house itself), it is evident that proper lawn care is especially important. Spectracide® lawn and garden products are easy to use and fast-acting to give you the power to tame invading weeds and bugs. Spectracide® products are available for purchase at retailers nationwide. For more information, please visit Spectracide.com.

About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, a member of the Russell 1000 Index, is a leading supplier of residential locksets, residential builders' hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Helping to meet the needs of consumers worldwide, Spectrum Brands offers a broad portfolio of market-leading, well-known and widely trusted brands including Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®, Russell Hobbs®, Black+Decker®, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, FURminator®, IAMS® and Eukanuba® (Europe only), Digest-eezetm, Healthy-Hide®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot®, Black Flag® and Liquid Fence®. For more information, please visit www.spectrumbrands.com. Spectrum Brands ? A Home Essentials Companytm

About Spectracide® Products
The power is in your hands to keep your landscape in line ? unleash it with Spectracide® lawn and garden products. Our easy-to-use, fast-acting insect, lawn disease and weed control solutions help you tame lawn and landscape invaders with incredible pest-punishing power. Take command with Spectracide® brand. For more information, visit www.spectracide.com.

Methodological Notes
The Spectracide Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+ who characterized themselves as responsible for maintaining their own lawns, between April 7 and April 15, 2020, using an e-mail invitation and an online survey. Quotas were set to ensure reliable and accurate representation of the U.S. adult population ages 18+.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.



News published on and distributed by: