Le Lézard
Classified in: Science and technology, Business
Subject: CON

Bambuser and Aftonbladet in Strategic Partnership - Introducing Live Video Shopping at Aftonbladet


STOCKHOLM, July 1, 2020 /PRNewswire/ -- Bambuser has entered into a strategic partnership with Aftonbladet, Sweden's largest news provider. The partnership creates new business opportunities for Bambuser's customers who can gain greater reach on their live broadcasts - directly from Aftonbladet's digital channels.

Aftonbladet is Sweden's largest online news provider. The latest figures from the measurement institute Orvesto show that Aftonbladet reached 3.8 million unique users daily in May, which on average generates 36 million page views daily. 

- Bambuser's interactive livestream enhances our video offering both commercially and editorially. We know that many e-retailers lack reach for their sites. It will be extremely exciting to combine Aftonbladet's reach with such an engaging product. In addition, we hope to be able to attract and strengthen our young audience, says Lotta Folcker, editor-in-chief at Aftonbladet Labs. 

Last fall, Bambuser became the first in the world to launch Live Video Shopping outside Asia. Since then, the company has entered into agreements with several established brands and e-retailers such as Kicks, Lindex, Lyko, Gina Tricot, Intersport, Kjell & Company, Odd Molly, Indiska and Stronger. 

Bambuser and Aftonbladet have today entered into a strategic partnership. The partnership enables Bambuser's customers to broadcast live simultaneously, so-called simulcast, on their own site and directly on Aftonbladet's site. Aftonbladet's visitors can then interact and shop - completely frictionless. 

The partnership comes after a successful pilot test with one of Sweden's largest retailers and represents no order value per se.

- It is fantastic to have the Swedish people's news destination as our first media partner. Aftonbladet has a deep understanding of the digital habits of its readers and is a perfect complement to our offer, says Maryam Ghahremani, CEO at Bambuser. 

This disclosure contains information that Bambuser is obliged to make public pursuant to the EU Market Abuse Regulation (EU nr 596/2014). The information was submitted for publication, through the agency of the contact person, at 1 July 2020.

Bambuser was founded in 2007 as the world's first company with a platform for interactive mobile live video broadcasting and is a leading supplier in the live video segment. In 2019, Bambuser introduced Live Video Shopping, which enables live shopping directly on the brand's website. Bambuser is listed on the Nasdaq First North Growth Market and is headquartered in Stockholm.

Contact information
Maryam Ghahremani, CEO | +46 8 400 160 02 | maryam@bambuser.com or visit bambuser.com/ir

Lotta Folcker, editor-in-chief Aftonbladet Labs | +46 8-514 24 286 | lotta.folcker@aftonbladet.se

Certified Adviser
Erik Penser Bank AB | +46 8 463 83 00 | certifiedadviser@penser.se

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/bambuser/r/bambuser-and-aftonbladet-in-strategic-partnership---introducing-live-video-shopping-at-aftonbladet,c3145531

The following files are available for download:

https://mb.cision.com/Main/15749/3145531/1272542.pdf

Release

https://news.cision.com/bambuser/i/aftonbladet,c2802114

Aftonbladet

SOURCE Bambuser


These press releases may also interest you

at 07:35
ANGUS VENTURES INC. ("Angus" or the "Company") is pleased to announce that it has entered into an asset purchase agreement (the "Agreement") pursuant to which the Company will acquire 17 claims in the Mishibishu Greenstone Belt, Ontario (the...

at 07:35
55 North Mining Inc. ("55 North" or the "Company") announces that it has entered into a definitive agreement ("Agreement") with European Cobalt Ltd. ("European Cobalt") pursuant to which European Cobalt Ltd. will acquire 100% of the rights, title...

at 07:35
MPX International Corporation (the "Corporation" or "MPX") is pleased to announce that its wholly-owned subsidiary, Spartan Wellness Corporation ("Spartan"), has entered into a services agreement, dated July 1, 2020 (the "Services...

at 07:30
Morningstar, Inc. , a leading provider of independent investment research, has completed its previously announced acquisition of Sustainalytics, a globally recognized leader in environmental, social, and governance (ESG) ratings and research.  ...

at 07:30
Sunniva Inc. ("Sunniva", the "Company", "we", or "our")  announces that its wholly owned subsidiary, 1167025 B.C. Ltd. ("1167025") did not receive confirmation of the waiver of conditions on July 2, 2020 with respect to the previously announced sale...

at 07:17
TF Bank AB will publish its interim report for the period January - June 2020, Tuesday 14 July 2020, at 07.00 CET. We welcome media, institutional investors, analysts and other interested parties to participate in a telephone conference at 08.15 CET....



News published on 1 july 2020 at 02:46 and distributed by: