SRAX Adds Infutor Connex Audience Clusters to BIGtoken's Permission-Based Data Marketplace

OAKBROOK TERRACE, Ill., June 23, 2020 /PRNewswire-PRWeb/ -- Consumer identity management expert Infutor today announced that digital marketing and consumer data management technology company SRAX (NASDAQ: SRAX) is using Infutor's Connex Audience Clusters' analytics-driven segmentation data to help extend brand marketer reach on its BIGtoken platform.

BIGtoken is a permission-based data marketplace where more than 16 million consumers have registered to earn rewards for completing surveys and scanning receipts, while advertisers have access to transparent, verified consumer data to better reach and serve audiences. With the addition of Infutor Connex Clusters' consumer behavior and lifestyle analytics, BIGtoken brand and CPG customers including Kraft, P&G and others, can find, model and target new and more lookalike audiences to drive actions at retailers such as WalMart, Kroger and more.

"We needed robust audience segmentation data that meets our high standards to help our brand clients broaden their reach for and increase programmatic campaign lift," said George Stella, EVP SRAX/BIGtoken. "Infutor is known in the market as a trusted, privacy-conscious partner and we have seen that in action as we work with them to find more ways to leverage their deterministic, analytics-driven data across our platform."

Infutor's Connex Audience Clusters' segmentation data including consumer behavior and lifestyle analytics enable marketers to identify groups of their most profitable customers and prospects based on unique KPIs across seven cluster types: Household, Family, Neighborhood, Digital, Generations, Life Stage and Messaging. The audience segmentation and analytics data helps marketers focus their resources on high propensity audience segments featuring thousands of unique lifestyle traits including geographic, demographic, psychographic and technographic characteristics, as well as media consumption, brand preferences and buying behaviors.

"The nature of BIGtoken's transparent platform is unique in the market as they can gather and activate campaigns based on real-time insights from their consumer reward system," said Gary Walter, Infutor CEO. "We are excited to be able to provide BIGtoken consumer behavior and lifestyle analytics data that helps identify new lookalike audiences and extends their brand clients' reach."

About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX), is a consumer data management and distribution system. BIG is the first consumer-managed data marketplace where people can own and earn from their data. Through a transparent platform and consumer reward system, BIG offers consumers choice, transparency, and compensation for their data. Participating consumers earn rewards, and developers are able to build pro-consumer online experiences on top of the BIG platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. For more information on BIGtoken, visit bigtoken.com.

About SRAX
SRAX (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX's technology unlocks data for brands in the CPG, investor relations, luxury, and lifestyle verticals. Through its various platforms, SRAX is monetizing its data sets and growing multiple recurring revenue streams. BIGtoken is a consumer-managed data marketplace where people can own and earn from their data. The platform also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. Sequire is a premier platform for investor intelligence and communication. Through Sequire, public companies can track their investors' behaviors and trends and use those insights to engage current and potential investors across marketing channels. For more information on SRAX and its verticals, visit srax.com.

About Infutor
Infutor is the expert in data-driven consumer identity management. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. Infutor's mission is to deliver solutions that accurately identify consumers before, during and in-between engagements, giving brands a secure, privacy compliant foundation to improve inbound engagement and outbound omnichannel marketing reach, and to minimize losses due to fraud and non-payment. Infutor acquired Ruf Strategic Solutions in 2018 for its extensive suite of customer analytics that aid marketers' data-driven decisions. Led by information industry veterans, Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill. For more information, visit http://www.infutor.com.

SOURCE Infutor