Le Lézard
Classified in: Business, Covid-19 virus
Subject: CXP

Canadian Apparel Brand DUER Opens Storefront in Calgary's Retail District


New retail location to open July 2nd with safety precautions in place

VANCOUVER, BC, June 22, 2020 /CNW/ - Canadian performance denim company DUER, today announced the opening of its third retail location in Calgary on July 2nd, 2020. Selecting Calgary as the next location for a storefront was driven by an already-established customer base in the market. The 2,000-square-foot former Lululemon space is well-situated in Calgary's retail and entertainment district (1708 4th St SW). Due to COVID-19, the store will first open by-appointment only, and safety precautions including masks and sanitizer will be on-site. While the retail landscape continues to be complex to navigate, Founder Gary Lenett is confident the demand for clothing that's both versatile and functional will continue to grow.

"Expanding into Calgary has been on our radar for a couple of years," said Lenett. "Although opening a new retail location in the current climate isn't a simple task, it hasn't clouded our enthusiasm."

Design features in the Calgary location will include DUER's famous indoor playground complete with monkey bars, swings and soft rubber flooring. The experiential approach originated at the Vancouver flagship store and grew from the desire to have customers experience the stretch, durability and comfort, characteristic of all DUER products. 

News of the Calgary location is on the heels of the launch of NEXT by DUER, a quick response model with a goal to line up supply with demand and cut waste. The Vancouver brand is moving quickly to reimagine growth across all business channels including its wholesale business with a network of 600 retailers worldwide.

"Prior to the pandemic, our focus was on growing our retail business and we had a few markets in mind," said Lenett. "We're optimistic that after our Calgary store opens its doors, we'll resume discussions of plans to expand South of the border."

To book a personal shopping appointment in Calgary, Toronto or Vancouver, visit duer.ca.

About DUER
The desire to create technical, stylish and comfortable jeans came from a simple need: Founder Gary Lenett wanted to get off his bike and head into the boardroom in the same pair of pants. DUER was created to make it easier for people to get dressed and get on with the good stuff - the healthy, adventurous, meaningful stuff.

SOURCE Pimlico Performance Apparel Ltd.


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