Le Lézard
Classified in: Business
Subjects: PSF, AVO

Homeowners urged to protect properties from wildfire


Coalition of non-profits, provincial/territorial governments and The Co-operators support Canada-wide action to make properties and communities FireSmart®

EDMONTON, May 1, 2020 /CNW/ - While Canadians are doing things differently this spring and summer, the threat of wildfire is constant.

FireSmart Canada and its partners will recognize Wildfire Community Preparedness Day on May 2, through social media and other platforms.

But instead of hosting neighbourhood clean-ups, we encourage property owners to protect themselves from wildfire by adopting FireSmart activities at home, such as clearing dead or combustible vegetation, implementing wildfire-resilient landscaping, and using fire-resistant roofing materials. (See additional tips and resources below.)

May 2 is the fifth anniversary of national Wildfire Community Preparedness Day, on which communities would normally participate in neighbourhood efforts to reduce risk to homes and environments in anticipation of wildfire season.

This year, the program has identified 160 successful applicants, but due to physical distancing measures, activities look a bit different.

When it is safe to do so, the successful applicants will receive $500 to support Wildfire Community Preparedness Day events through a national program offered by FireSmart® Canada in collaboration with The Co-operators, National Fire Protection Association (NFPA), the Institute for Catastrophic Loss Reduction (ICLR) and the provinces/territories of British Columbia, Alberta, Saskatchewan, Newfoundland and the Northwest Territories.

"We created the annual Wildfire Preparedness Day campaign to rally people around the cause of wildfire safety and to turn ideas into actions that can make a difference" says Ray Ault, executive director of FireSmart® Canada. "The global public-health emergency prevents us from carrying out plans or group activities on May 2, but it still allows individual homeowners to take precautionary measures to reduce the wildfire risk around their homes and property".

Until in-person events can be held, fire departments, community groups and all other Canadians are encouraged to adopt FireSmart® activities at home.

Lisa Guglietti, executive vice-president and chief operations officer, The Co-operators, says it's critical that wildfire awareness and prevention efforts remain robust.

"Despite transitioning to our current reality that includes physical distancing, wildfire risk continues to be a serious threat across the country," Guglietti says. "Wildfire seasons are lasting longer and are more intense and Canadians and our communities are increasingly realizing the financial, social and emotional impacts of these events. Together with governments, insurers and all Canadians we need to continue our co-ordinated mitigation efforts to design and maintain resilient communities."

FireSmart activities for home / property owners:

About FireSmart Canada
FireSmart® Canada a is the go-to national program committed to helping Canadians reduce their wildfire risk and become fire adapted through community-based solutions. FireSmart® is administered by Partners in Protection; a non-profit coalition of federal, provincial, indigenous communities, private industry and municipal fire, emergency and land management experts. Through publications, programs, outreach training, and workshops, FireSmart® Canada provides tools for Canadians to become pro-active in reducing the risk of wildfire to their homes and communities. FireSmart® programs and products are supported through membership and ongoing active support from organizations such as the Canadian Interagency Forest Fire Centre, the Institute for Catastrophic Loss Reduction, the National Fire Protection Association and The Co-operators. For more information on FireSmart® visit www.firesmartcanada.ca.

About The Co-operators:
The Co-operators Group Limited is a Canadian co-operative with more than $47.3 billion in assets under administration. Through its group of companies, it offers home, auto, life, group, travel, commercial and farm insurance, as well as investment products. The Co-operators is well known for its community involvement and its commitment to sustainability. The Co-operators is ranked as the Corporate Knights' #1 Best 50 Corporate Citizen in Canada and listed among the Best Employers in Canada by Kincentric (formerly AON). For more information, visit www.cooperators.ca.

About NFPA
The National Fire Protection Association (NFPA) is a global non-profit organization, established in 1896, devoted to eliminating death, injury, property and economic loss due to fire, electrical and related hazards. NFPA delivers information and knowledge through codes and standards, research, training, education, outreach and advocacy, and by partnering with others who share an interest in furthering our mission. Our mission is to help save lives and reduce loss with information, knowledge and passion. Wildfire Community Preparedness Day is based on or adapted from materials provided and owned by the National Fire Protection Association. For more information, visit www.nfpa.org

About ICLR
Established in 1998 by Canada's property and casualty insurers, ICLR is an independent, not-for-profit research institute based in Toronto and at the University of Western Ontario in London, Canada. ICLR is a centre of excellence for disaster loss prevention research and education. ICLR's research staff is internationally recognized for pioneering work in a number of fields including wind and seismic engineering, atmospheric sciences, water resources engineering and economics. Multi-disciplined research is a foundation for ICLR's work to build communities more resilient to disasters.

SOURCE FireSmart Canada


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