Amica Senior Lifestyles launches #smilesforseniors to combat feelings of isolation

Amica launches engagement platform to provide support for seniors in the community during physical distancing

TORONTO, April 23, 2020 /CNW/ - Amica Senior Lifestyles has announced the launch of its #smilesforseniors campaign, which through a collective website, showcases artwork, videos and photography created by Canadians to help combat feelings of loneliness and isolation for seniors everywhere.

With seniors being more vulnerable to COVID-19 than any other population, the #smilesforseniors campaign aims to engage Canadians through weekly social media challenges to create uplifting content and encourage connectedness.

"Amica Senior Lifestyle's mission is to enrich the lives of seniors across Canada, providing them with a high-standard of care where they feel connected, supported and valued," says Doug MacLatchy, CEO of Amica Senior Lifestyles. "We believe providing connections to seniors and the community during this time of isolation to be more important than ever."

The collection of artwork, video and photography is posted at smilesforseniors.ca, a new platform dedicated to sharing visual thoughts of positivity and support for seniors. Participants can contribute by using the campaign hashtag #smilesforseniors and tagging @amicaseniorlifestyles across social media platforms or emailing [email protected].

"It is our on-going commitment and pleasure to create moments of happiness and positivity for our residents," says Ashley Sumler, Manager Life Enrichment at Amica. "Socialization and feeling connected to others are vital to seniors' well-being, especially now during a time of physical distancing."

The current #smilesforseniors social media challenge is 'show us your pets,' and additional challenges include:

• Post spring flowers and give seniors a virtual garden tour
• Calling all mini-artists: share your inspiring artwork

A new #smilesforseniors challenge will be issued each week at smilesforseniors.ca and across Amica's social media platforms. Amica is committed to the health and wellness of its residents and team members. The #smilesforseniors campaign is one way Canadians can get involved to share positive thoughts and support to the senior community by continuing human connections during a time of physical distancing.                                                                                        

About Amica Senior Lifestyles

Amica Senior Lifestyles is setting a new standard for senior living in Canada by combining unparalleled premium hospitality and amenities with expert care and support to deliver a personalized senior living experience. Committed to enriching the lives of seniors now and as their needs change, Amica offers independent living, assisted living and memory care lifestyle options. Established in 1996, the company owns and operates 31 residences in British Columbia, Alberta and Ontario, with plans to continue expansion in select markets. To learn more, visit amica.ca.

SOURCE Amica Senior Lifestyles