New Book on Creating Distance From Your Own Business

WINNIPEG, Canada, March 25, 2020 /PRNewswire/ -- When it comes to generating innovative ideas, it's typically believed that those who are closest to a subject or problem are the ones best-qualified. But in reality, intense proximity limits creativity. What's truly needed is distance from challenges in order to see the best way forward.

Today, a new leadership book hit shelves across Canada and the U.S. It's called The Proximity Paradox ? How to Create Distance from Business as Usual and Do Something Truly Innovative. Authors Kiirsten May and Alex Varricchio started writing the book in 2017. They could not have known that it would be released during a time where an unprecedented number of leaders are physically distancing themselves from the day-to-day and ? either by necessity or choice ? looking for innovative new ways to take care of their employees and customers.

Unpacking 10 common Proximity Paradoxes that affect a company's people, processes and industry, The Proximity Paradox (ECW Press, March 2020) offers practical ideas to create the distance necessary for your next great idea. Rethinking your audiences, looking at new uses for your services and launching quick innovations are a few topics covered. An especially valuable book for marketers, but equally applicable to all businesses that depend on innovation, The Proximity Paradox encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with what's asked of us as stewards of the bottom line.

If you're using this period of time to think about how to change your business or marketing, this book is for you.

The Proximity Paradox is available online at Amazon, Chapters and Indigo, McNally Robinson, Barnes and Noble and many other regional bookstores.

About the Authors
Alex Varricchio and Kiirsten May are the owners of UpHouse, an award-winning marketing firm in Canada. They also recently launched Crainstorm (crainstorm.com), a crowdsourced brainstorming web app that allows people to gather insight and ideas from marketers and other innovators.

About UpHouse
UpHouse is a brand and marketing agency. The company works collaboratively with clients to invigorate their brand position, create achievable marketing plans and cultivate the skills of their creative people.

For more information and to request an interview, please contact:
Kiirsten May, co-owner, UpHouse
[email protected]
1-204-226-7866

SOURCE UpHouse Inc.