Sex Shop Insults Customers in New Commercial
COPENHAGEN, Denmark, March 10, 2020 /PRNewswire/ -- While discretion has always been a top priority for online sex shop Biteofsin.com, the company has stepped out of its comfort zone with a new video campaign that some people might find offensive.
"We have always been concerned with discretion and of course don't want to offend anyone. But at the same time, we want to get our message across and sometimes that requires taking risks. However, that does not mean we are betraying what we stand for as a company," said Nicole Baumgartner, PR-manager of Biteofsin.com.
Sex toys and humor
At Biteofsin.com you can find an adult toy to meet most preferences and desires. Preferences are very personal ? both in bed and in humor ? and that is the message the company is seeking to get across, even at the risk of "turning some people off."
"A good sex life should not be a taboo subject and it is important for our emotional wellbeing. But we should be able to talk openly about it and laugh about it, and that is what we are seeking to achieve with this new commercial campaign," Baumgartner said.
"The idea behind any marketing campaign is obviously to promote a business. Pleasing everyone is impossible and that is not our intention either. If we offend anyone, this is not a problem, because they would probably not fall into our target market anyway," said Baumgartner.
Bill Burr inspired commercial
Finishing the interview Nicole Baumgartner adds, that the first commercial in fact came to life after watching stand-up comedian Bill Burr. His fans will know why.
Watch insulting commercial here:
To kick off a year-long marketing campaign, the company has decided to use one of its more controversial video ads. Watch the first commercial here: https://youtu.be/5UABEViIJfo
Huge market potential
The sex toy market is booming with annual sales at an estimated US$3 billion a year in the United States and almost US$30 billion worldwide. But despite these erotic toys being present in many American bedrooms, discretion is still extremely important, and a main priority for Biteofsin.com.
Media Contact:
Nicole Baumgartner
+569 9987 0813
[email protected]
SOURCE Biteofsin.com
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