Precious Moments, Inc. Introduces Precious Earth Collection

CARTHAGE, Mo., March 10, 2020 /PRNewswire/ -- Precious Moments, Inc. announces the launch of its all-new Precious Earth infant and toddler collection, featuring functional nursery, feeding and gift options for eco-conscious families. Endangered or threatened animal characters take center stage in the line designed to highlight the importance of taking care of our earth and its many precious animals. Precious Moments will donate five percent of the proceeds from the sale of select Precious Earth items to the Wildlife Conservation Network (WCN) to support their efforts to save the world's endangered animals.

"We're so excited about the Precious Earth collection, not only because of the important messages the line imparts about caring for the world around us, but because we are able to partner with WCN and help them expand the work they are doing in wildlife conservation," said Shehnaz Safiuddin, Vice President of Product and Marketing, Precious Moments, Inc. "This type of charitable partnership has been an integral part of the Precious Moments brand history and we are honored to add WCN into the fold of amazing philanthropic organizations that we are able to support."

"Children are our future and our hope for this planet. The Precious Earth collection can bring inspiration and a love for animals into the lives of the next generation," said Joyce Wang, Director of Conservation Partnerships at Wildlife Conservation Network. "We are thrilled to partner with Precious Moments to create a brighter future for wild animals and their habitats."

Each item in the Precious Earth line includes an animal story card that shares information about the real plight of the magnificent species depicted on the product in the wild. Functional, innovative and inspirational, this line offers today's parents the kind of quality and eco-conscious products they seek for their families. From bamboo to BPA-free silicone and even unbleached kraft gift box packaging, the Precious Earth collection features eco-friendly meal sets, snack containers and bento box, silicone bibs, sippy cups, a sonogram photo frame, wireless Sloth nursery speaker, adorable bear-shaped bank, first year and milestone collage photo frames and an indispensable keepsake organizer.

The Precious Moments Precious Earth collection is available now at select retail outlets and on www.preciousmoments.com.

About Precious Moments
Precious Moments, Inc., headquartered in Carthage, Missouri, is the licensing division of Precious Moments Family of Companies. During its over 40-year history, Precious Moments has grown to become the world's most recognized inspirational brand. Precious Moments licenses its brand to well-known consumer products companies. Precious Moments items are available worldwide in gift, specialty, mass market, chain drug, department stores, Christian bookstores, and through online retailers. For more information, visit www.PreciousMoments.com.

About The Wildlife Conservation Network (WCN)
The Wildlife Conservation Network (WCN) is a 501(c)(3) non-profit organization that protects endangered wildlife by supporting conservationists who ensure wildlife and people co-exist and thrive. WCN does this by supporting a select cohort of on-the-ground conservationists who operate on the frontlines field conservation programs, providing them with the financial resources, tools and services they need to effectively protect wildlife. WCN also supports the recovery of particularly imperiled species such as elephants, lions, pangolins, and rhinos by providing specific, short-term project funding to institutions big and small, thereby harnessing the power of multiple organizations working to save a species throughout its entire habitat. WCN is proud to send 100% of every donation directly to the field and was the first conservation NGO to be awarded the "Perfect 100" rating on Charity Navigator. For more information, visit www.WildNet.org.

SOURCE Precious Moments, Inc.