Le Lézard
Classified in: Science and technology, Business
Subject: TNM

Sonata Software Makes Strategic Acquisition of GBW, a Leading Global Player in the Exciting Customer Experience (CX) Space


BANGALORE, India, March 4, 2020 /CNW/ -- Sonata Software today announced signing of definitive agreements to acquire GAPbusters Limited (GBW), the Melbourne headquartered company that has been amongst pioneers in the CX domain, serving renowned brands globally for nearly thirty years.

As companies are increasingly focusing on measuring and managing customer experience to stoke their growth, CX solutions are playing a significant part in most organizations' digital transformation initiatives. As per Fortune Business insights, "The demand for customer experience management systems is rising across various industries and its market is expected to gain significant traction owing to the recent technological advancements. According to a new study by Fortune Business Insights, the global customer experience management market is anticipated to be worth USD 23.9 Billion by 2026, as against USD 6.2 Billion in 2018, growing at a CAGR of 18.5%"

GBW has for long been known for its Mystery shopping, Brand /Compliance Audits & Competitor benchmarking programs. Over the last few years, the company has taken a platform-based approach for its new solution offerings in employee survey, feedback management, voice of customer programs to widen its CX bouquet leveraging advanced AI & ML capabilities to deliver insightful & actionable recommendations for its clients with more evolved CX requirements.

Commenting on the acquisition Mr. Srikar Reddy, MD & CEO, Sonata Software, said, "This acquisition is exciting for Sonata as it is a reaffirmation of our Platformation led approach to digital transformation adding a major platform led customer experience offering to our current solutions, creating substantial value to our existing & prospective clients by providing a more comprehensive digital transformation offering covering 360 degrees of the customer journey, possibly making Sonata very unique in its ability to offer such a unified experience across the customer life cycle." Further elaborating Mr. Srikar Reddy said, "In fact, in the Retail, CPG, Service & Travel Verticals which has been one of our focus areas, given our own IP's, we will now be able to offer a one-stop-shop with the CX solution offering to go with the IP's & all our Clients and prospects who are constantly looking to monitor, measure, garner insights and improve their services need not go looking for proven, trustworthy & best in class CX solutions with deep industry insights as a big plus."

The GBW acquisition, coming as it does on the back of a previous acquisition last year of Scalable Data Systems, a Brisbane-headquartered company, amongst the other acquisitions & investments that Sonata has made over the last 24 months, not just strengthens Sonata's footprint in Australia but also opens up new geographies in South East Asia & Europe where GBW has large clients in the QSR, retail, automotive and oil & gas space.

Mr. Grant Salmon, CEO of GBW, commented, "We are excited being part of Sonata. We see an opportunity to differentiate ourselves through adopting the Platformationtm approach and to further enrich and enhance our offerings leveraging Sonata's world class capabilities in AI & other cutting edge technologies. Our existing clients too will be delighted as they will continue to get the high service quality they are used to, besides gaining access to a wider set of capabilities through the financial strength, stability and global footprint that Sonata brings. We would now, not only be able to invest quickly to scale our business in terms of reach, capability and service, but also leverage Sonata's global presence to access and service new markets. Our people will have opportunities for a more diverse choice of solutions and to develop their careers, while opening up the scope to extend these virtues to newer markets and geographies."

The legal, regulatory & commercial aspects of the acquisition will be completed in due course.

About GBW

About Sonata Software

For more information, press only:

Nandita Venkatesh
Sonata Software Limited
CIN- L72200MH1994PLC082110
A.P.S. Trust Building,
Bull Temple Road, N.R. Colony
Bangalore 560019, India
Tel: +91-80-67781999
[email protected] 

 

SOURCE Sonata Software


These press releases may also interest you

at 04:00
Halfpricesoft.com offers a seamless and secure solution for in-house payroll processing with the l atest 2024 ezPaycheck YTD feature for those switching to the program, mid-year. The application is also combine d with features that have long...

at 04:00
U Power Limited (the "Company" or "U Power"), a vehicle sourcing services provider with a vision to becoming a comprehensive EV battery power solution provider in China, today announced that the Company held an extraordinary general meeting of...

at 04:00
"The tourism data for Milan in 2023 reached an all-time high, and it's a success we must share among many stakeholders, both public and private, including the dense network of accommodation facilities in the city. We need virtuous examples like Hotel...

at 03:59
Timekettle, a fast-growing cross-language communication solutions innovator, has successfully wrapped up its #SpringTravelWithTimekettle campaign on Instagram. Running from March 18 to 24, Timekettle encouraged global travelers to share their...

at 03:52
The progressive decrease in hearing in elderly people can represent a major problem for their quality of life: it has in fact been demonstrated that critical issues such as these, in addition to being a problem as such, can...

at 03:44
Bitrue, a leading cryptocurrency exchange serving over 10 million users globally, announces a focus on user behavior analysis to further develop the utility of its native token, Bitrue Coin (BTR). "Understanding how our users interact with BTR is...



News published on and distributed by: