FOUNTAIN VALLEY, Calif., March 3, 2020 /PRNewswire/ -- Hyundai Motor America reported total February sales of 53,013 units, a 16% increase in comparison with February 2019 and the highest February sales in Hyundai history, outpacing the previous record of February 2016. The February sales result is the 17th time in the last 19 months that Hyundai has had increasing overall vehicle sales. Additionally, Hyundai achieved this overall sales growth while continuing to reduce its dependency on fleet sales, which were down 20% on the month and represented 15% of total sales.
Sales Summary
Feb-20 | Feb-19 | 2020 YTD | 2019 YTD | |
Hyundai | 53,013 | 45,612 | 95,757 | 86,408 |
"February was the second straight month with retail sales growing more than 20%, a remarkable achievement that speaks to the consumer response to Hyundai's products and the efforts of our dealer partners," said Randy Parker, vice president, National Sales, Hyundai Motor America. "The recent launches of the all-new Palisade, Sonata and Venue are resonating with customers and validating their status as segment-defining vehicles. Moving forward, we continue to work collaboratively with Hyundai Motor Company to monitor the global coronavirus situation to ensure the safety of our employees and maintain a robust supply of Hyundai vehicles to the U.S. market, which are built both domestically in Alabama and abroad."
Retail Highlights
Hyundai's retail sales grew by a substantial 26% in February, establishing a new February record. Retail gains on the month were led by Tucson (up 58%), Kona (up 16%) and a record-setting 6,953 Palisade retail units. In total, retail SUV sales finished at 28,418 units, the best-ever February total, growing 57%. SUV sales represented a 63% mix of retail volume, the eighth consecutive month exceeding 60%.
While SUVs continue to drive much of Hyundai's retail gains, Sonata achieved a 12% increase in sales driven almost entirely by the all-new 2020 model, indicating consumers are attracted to its styling, driving dynamics and technology features.
Hyundai's eco-friendly lineup also continues to gain traction, with total hybrid, plug-in, electric and fuel cell retail vehicle sales increasing 49%.
Total Volume Highlights
Hyundai set a new record for February sales with growth across the entire lineup. SUVs set their all-time February total sales record, selling 32,059 units, increasing 28% compared with February 2019.
Vehicles with increasing total sales included Accent (up 14%), Elantra (up 1%), Tucson (up 2%), Ioniq (up 44%), Kona (up 25%) and Nexo (up 460%).
February Product and Corporate Activities
Model Sales
Vehicle | Feb-20 | Feb-19 | 2020 YTD | 2019 YTD |
Accent | 2,046 | 1,790 | 3,611 | 3,615 |
Elantra | 10,441 | 10,304 | 18,315 | 20,246 |
Ioniq | 1,481 | 1,032 | 2,759 | 1,987 |
Kona | 7,092 | 5,686 | 11,300 | 11,382 |
Nexo | 28 | 5 | 44 | 40 |
Palisade | 6,967 | 0 | 13,155 | 0 |
Santa Fe | 7,152 | 9,922 | 13,544 | 17,754 |
Sonata | 6,144 | 6,481 | 11,645 | 12,693 |
Tucson | 9,594 | 9,411 | 17,662 | 16,855 |
Veloster | 842 | 981 | 1,507 | 1,836 |
Venue | 1,226 | 0 | 2,215 | 0 |
Hyundai Motor America
At Hyundai Motor America, we believe everyone deserves better. From the way we design and build our cars to the way we treat the people who drive them, making things better is at the heart of everything we do. Hyundai's technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance?our promise to create a better experience for customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and nearly half of those sold in the U.S. are built at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
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SOURCE Hyundai Motor America
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