Kellytoy Worldwide, Inc. (Kellytoy) has achieved the unique distinction of selling more than 50 million units of its SQUISHMALLOWS® branded plush toys and pillows in just over two years on the market.
"We are extremely excited to reach this milestone and owe it to our loyal and informed consumers, who recognize and love the unique ?look and feel' of Squishmallows plush that distinguish these goods from the goods of others," said Kellytoy CEO Jonathan Kelly.
Kellytoy designed the original Squishmallows line (www.squishmallows.com) so these goods stand out to consumers as goods uniquely coming from Kellytoy and the success of Kellytoy's Squishmallows line shows that it has accomplished that goal. Kellytoy has also undertaken measures (e.g., in its marketing materials including product hangtags, social media, etc.) to emphasize and inform consumers that the overall shape, look, feel, and texture of its Squishmallows branded plush toy constitutes Kellytoy's proprietary trade dress.
In addition, to protect its customers from being fooled by third-party imitations, Kellytoy is actively engaged in trying to stop third-party copies of its Squishmallows line from causing confusion in the marketplace.
Kellytoy manufacturers a portfolio of award winning everyday and seasonal plush products that includes its best-selling Squishmallows, Kellybaby as well as a pet products line called Wags & Purrstm. Over the past three decades, Kellytoy has positioned itself to meet the needs of its customers in mass market, gift/specialty/toy retailers, party and pet stores, supermarkets, discount stores, drug stores, amusement parks and even crane machines in arcades the world over. Kellytoy also makes products in collaboration with leading classic characters, including major licenses, as well as blockbuster theatrical franchises. www.kellytoy.com