DENVER, Jan. 29, 2020 /PRNewswire-PRWeb/ -- Blue Moon Digital, Inc. (BMDi) welcomed automation and audience segmentation expert Scott Salzberg to the company's senior leadership team. In this newly established role, Scott will leverage his years of experience managing multimillion-dollar search budgets to create impactful and competitive digital strategies for BMDi's clients. As a leader responsible for growth, Scott will work with BMDi's clients to leverage trend data properly, employ more automation to create efficiencies, and help clients better segment their audiences to improve overall growth and profitability. Before joining Blue Moon Digital, Inc., Scott spent nearly a decade at Google managing retail, finance, and travel brand brands totaling over a billion in ad spend.
"Scott has this unique ability to see the emerging trends in data, all while quickly turning those timely insights into custom solutions tailored to solve the unique business challenges of our clients," said Cindy Brown, CEO at Blue Moon Digital. "With his big-picture thinking and desire for more automation to increase organizational efficiency, our clients will see more growth and revenue in the years to come."
"In this innovation forward and entrepreneurial new role, I have an opportunity to educate our customers about the benefits of cutting-edge digital strategies," said Scott Salzberg, director of strategic growth, Blue Moon Digital, Inc. "In today's competitive and data-focused environment, brands must embrace automation: to improve efficiency, reach the right customers, plan more effectively, and understand the customer journey across channels, if they want to remain successful and profitable."
Scott is a graduate of the University of California, Davis.
About Blue Moon Digital
Headquartered in Denver, Colorado, Blue Moon Digital, Inc. is a strategic digital consultancy blending the best of data analytics and creative marketing to help businesses navigate the complexities of the digital landscape. Driven by a passion for solving their clients' most challenging problems, Blue Moon Digital also developed a proprietary toolset to grow their clients' e-commerce business while supporting their brick and mortar locations through earned and owned media and SEO. With more than 60 clients operating in over 35 countries, the company is starting a data revolution to help consumer businesses around the world leverage real-time insights to achieve desired business results.
SOURCE Blue Moon Digital, Inc.
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