The report provides details of the significance of the medical affairs functional area in the pharmaceutical industry supported by expert insights.
Detailed analysis of the current scenario, structure, cross-functioning role and importance of medical affairs is provided in the report. The report also focuses on the importance of medical affairs in communicating and collecting medical evidence with the organization and external stakeholders. Within this context, the evolving role and the future of medical affairs are discussed in detail.
The report includes:
An overview of medical affairs and discussion on its role in the pharmaceutical industry
Briefing about the importance of medical affairs in communicating and collecting the medical evidence
Detailed analysis of the current scenario, structure, and cross-functioning role of medical affairs
Discussion on the evolving role and the future of medical affairs
Key Topics Covered
Chapter 1 Introduction
Study Goals and Objectives
Scope of Report
Methodology
Chapter 2 The Role of Medical Affairs in the Pharmaceutical Industry
Introduction
The Role of Medical Affairs Throughout Product Lifecycle
Early in Development
Pre-launch
Launch
Post-launch
Increasing Role of Medical Affairs
Research and Development (R&D) and Commercial Functions
Role in Organization and External Stakeholders
Cross-Functional Support in Early Access Programs
Supporting Investigator-Initiated Research (IIR)
Role of Medical Affairs in Generating Medical Evidence
Role of Medical Affairs in Medical and Public Education
Collaborations with Patient Associations
Engaging with Control Systems in Pharmaceutical Industry
Organizational Structure of the Medical Affairs Department
Chapter 3 Emerging Capabilities of Medical Affairs
Critical Role of Medical Affairs: Getting Fit for the Future
Gaining Opportunities with Insights Using Technology and Automation
Patient and Customer Centricity
Engagement Leadership
Effective Partnership with Internal and External Stakeholders
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