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1-800-Flowers.com Continues To Innovate The Customer Experience As Valentine's Day Gifting Begins


CARLE PLACE, N.Y., Jan. 28, 2020 /PRNewswire/ -- With Valentine's Day quickly approaching, 1-800-Flowers.com® is unveiling further innovative enhancements across its digital and voice channels as it continues to reinvent the gift-giving experience. Through its ongoing integration of artificial intelligence, new augmented reality functions, additional payment options, mobile app upgrades and elevated service features, 1-800-Flowers.com is raising the bar in its commitment to delivering a best-in-class shopping experience.

"As customers prepare to find the perfect gift for their Valentine, we are pleased to introduce new and unique ways to interact with 1-800-Flowers.com while providing a significantly enhanced shopping journey," said Tom Hartnett, President, 1-800-Flowers.com. "We believe gift-givers will enjoy the increasingly-sophisticated and highly-personalized experience they'll encounter as they look to express, connect and celebrate with those they love in the coming weeks ? and well beyond."

Enhancements being unveiled in time for Valentine's Day shopping are detailed below:

Intelligent Virtual Assistant Streamlines the Customer Service Process
1-800-Flowers.com has integrated an Intelligent Virtual Assistant (IVA), seamlessly combining artificial intelligence and human understanding to provide exceptional service for callers:

Redesigned Mobile App Makes it Even Faster to Shop On-The-Go
With a fresh user experience design and a streamlined gift buying flow, the completely revamped 1-800-Flowers.com mobile app helps gift-givers find the perfect expression of love for their sweetheart.

New Desktop Enhancements Elevate the Shopping Experience for Gift-Givers
With a relaunched Progressive Web App (PWA) desktop website, 1-800-Flowers.com is providing an elevated experience to online shoppers as they look to deliver smiles for Valentine's Day.

3D and Augmented Reality Product Visualization Brings Beautiful Bouquets to Life
1-800-Flowers.com has introduced a cutting-edge 3D and augmented reality feature that enables web shoppers to preview top-selling Valentine's Day arrangements in 3D and then in their own spaces with augmented reality using their mobile devices. Shoppers can bring their arrangements to life before they even purchase them with this innovative feature. On Apple Pay-enabled devices, gift-givers can also seamlessly check out and pay within the augmented reality experience.

Integration of Venmo Offers Mobile Shoppers More Payment Options
1-800-Flowers.com is now accepting payment through Venmo for all mobile web transactions. Additionally, for the first time, Venmo and other digital payment wallets including Apple Pay and Google Pay, can be used in continuity programs, such as the 1-800-Flowers.com Bloom of the Month® Club.

Customers can also save on their Valentine's Day gifting needs by becoming members of the Celebrations Passport® loyalty program, which offers free standard shipping and no service charge for one full year on all purchases made across the 1-800-FLOWERS.COM, Inc. family of brands.

About 1-800-Flowers.com®
For more than 40 years, 1-800-Flowers.com has offered truly original floral arrangements, plants and unique gifts to celebrate birthdays, anniversaries, everyday occasions and deliver comfort during times of grief.  Backed by a caring team obsessed with service, 1-800-Flowers.com provides customers thoughtful ways to express themselves and connect with the most important people in their lives. 1-800-Flowers.com is part of the 1-800-FLOWERS.COM, Inc. family of brands. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

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1-800-Flowers.com New Mobile App

1-800-Flowers.com Gift Finder Tool

1-800-Flowers.com Complimentary e-Cards

1-800-Flowers.com Logo (PRNewsfoto/1-800-Flowers.com)

SOURCE 1-800-Flowers.com



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