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Classified in: Health
Subjects: AVO, CPG

Imperial Tobacco Canada Calls for Balanced Vaping Regulations in British Columbia


IMPERIAL TOBACCO CANADA URGES THE BC GOVERNMENT TO ACT ON FACT NOT FEAR

MONTREAL, Jan. 24, 2020 /CNW Telbec/ - In its response to British Columbia's proposed new vaping regulations, Imperial Tobacco Canada encourages the province to review the latest facts and evidence as it determines the best regulatory approach that will allow vapour products to reach their full harm reduction potential while these products are not used by minors. 

Logo: Imperial Tobacco Canada (CNW Group/Imperial Tobacco Canada)

"The potential for vaping products to contribute to tobacco harm reduction in British Columbia is greater than any other cessation product to have ever hit the market," said Eric Gagnon, Head of Corporate and Regulatory Affairs at Imperial Tobacco Canada. "In order for vapour products to reach their full potential it is imperative that smokers are able to learn the facts about these products, are able to access them in the places where they purchase their cigarettes, and are able to buy and consume products that satisfy their needs."

Today marks the close of British Columbia's consultation on the province's proposals as outlined in its Vapour Products Intentions Paper. Imperial Tobacco Canada has filed a detailed response to the proposals. The company believes that the proposals outlined in the Intentions Paper are for the most part extreme, illogical, not grounded in science and, if enacted, would involve an unconstitutional exercise of the Lieutenant-Governor in Council's power to make regulations.

"Let me be clear, we support constitutional, reasonable and evidence-based regulation, especially measures aimed at keeping tobacco and vaping products out of the hands of minors," said Mr. Gagnon. "Our submission cites sources, studies and research on vaping. We ask the Government of British Columbia to carefully examine the facts and not succumb to fear-based and erroneous claims."

Imperial Tobacco Canada's main points in its submission are:

The Company also provided some recommendations that would achieve a balance between keeping vapour products accessible to adults who are looking for an alternative to cigarettes and youth prevention:

"For the last many months, we have seen stories that portrays vaping as a public health epidemic," continued Mr. Gagnon. "As governments look to regulate vaping, we believe it is important to bring back the facts into the conversation and not give free rein to anti-tobacco groups as they spread inaccurate and misleading information about nicotine vaping."

Further to Imperial Tobacco Canada's government submission, it has also launched a media campaign (www.factsnotfear.ca) that aims to clear the air around the current spread of misinformation surrounding vaping. 

"This campaign is not about promoting vaping. That is the responsibility of health agencies and the government if they truly want to reduce smoking rates," concluded Mr. Gagnon. "We simply want Canadians to have the facts, and we hope that the Government of British Columbia will make informed and evidence-based decisions."

SOURCE Imperial Tobacco Canada


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