Le Lézard
Classified in: Environment, Science and technology, Business
Subjects: ECO, POL, CSR, ENI

Climate Change Replaces Living Wage As Top Social Issue Confronting Corporate Brands


NEW YORK, Jan. 24, 2020 /PRNewswire/ -- High Lantern Group, a strategic consulting firm specializing in business leadership and reputation, today released the second edition of its Brand Pressure Index, a comprehensive measure of social issues impacting corporate brands.

Climate change leads the new rankings, replacing living wage as the issue creating greatest social pressure on corporate brands. Sustainability issues overall jumped significantly year over year, comprising 6 of the top 20 business issues. Facebook, Amazon and Alphabet were the top three corporate brands being targeted by the most influential public actors. Boeing and McDonald's rounded out the top five.

The HLG Brand Pressure Index provides a comprehensive measure of social issues at the forefront of public discourse with the greatest impact on corporate brands, as prioritized by a universe of 3,000 leading activists, influencers and political figures. The analysis spans 6.2 million tweets in 2019 in association with 300 top social issues and their intersection with 1,000 top corporate brands.

Key insights include:

"Engaging on social issues is now a necessary feature of business strategy," said Rob Gluck, Managing Partner of High Lantern Group. "The decision every CEO must make is how to engage on these issues in a way that is true to their brand and leverages the core competencies of their business."

High Lantern Group is a strategic consulting firm that specializes in business reputation and leadership in the public arena. The Brand Pressure Index is powered by HLG's proprietary data processing platform, which tracks more than 3,000 elite stakeholders and uses natural language processing techniques to identify the issues most likely to shape public dialogue and corporate reputation. For more information about our firm and services, please visit us at highlanterngroup.com.

ISSUE RANKINGS: Ranking of issues confronting businesses, as prioritized by 3,000 elite stakeholders.  The % change compares brand mentions by leading activists and influencers with the prior 12 months (2018).

 

CORPORATE PRESSURE RANKINGS: Ranking of companies facing the greatest volume of issue-related pressure from leading stakeholders, across 300 social issues. The % change shows a comparison to the prior 12 months (2018).

 

INDUSTRY PRESSURE RANKINGS: Ranking of industries facing issue related pressure, across 300 social issues. Share of industry pressure shows the % of total industry pressure.  The % change shows a comparison to the prior 12-month period (2018).

 

 

SOURCE High Lantern Group


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