TIE Kinetix Becomes HDMA Member and Will Debut at the Heavy Duty Aftermarket Dialogue Conference

TIE Kinetix, the leading provider of Partner Automation solutions, announced today that it has become a member of the Heavy Duty Manufacturers Association (HDMA). The company will make its debut at the Heavy Duty Aftermarket Dialogue conference as a sponsor, eager to help manufacturers drive their channel partners' digital transformation.

The conference will be held on January 27th at the Gaylord Texan Resort and Convention Center in Grapevine, TX. Thought leaders from all segments of the heavy duty aftermarket industry will share applied knowledge on the state of the (digital) marketplace, along with the necessary steps to be sustainable and prosperous as the industry evolves.

TIE Kinetix is excited to bring over 30 years of experience to the heavy duty industry by providing manufacturers with an end-to-end platform to make channel partners competitive in today's digital world, ultimately increasing channel revenue. FLOW by TIE Kinetix allows manufacturers to manage and optimize their entire partner ecosystem on both sides of the supply chain: demand and supply. From growing online presence with brand-controlled digital marketing campaigns through partners, to equipping partners with the right tools to drive demand and sales, to the complete electronic integration of business processes with trading partners, FLOW enables digital transformation in the channel.

"Following our partnership with HDA Truck Pride and our continuous success in bringing great return-on-investment (ROI) to automotive and heavy-duty customers, we recognize the increasing importance of our involvement in this industry," says Jan Sundelin, CEO of TIE Kinetix. "We are excited to begin our relationship with HDMA and offer our expertise to help the members simplify their channel marketing, sales, and fulfillment processes."

"We are excited to welcome TIE Kinetix to HDMA," says Tim Kraus, President & COO at HDMA. "We are looking forward to building a solid relationship and working to advance the industry and HDMA members' business interests."

For questions about this press release, please contact Patrick van Boom, Chief Marketing Officer of TIE Kinetix via [email protected]

About TIE Kinetix

TIE Kinetix transforms the digital supply chain by providing Total Integrated E-Commerce solutions. These solutions maximize revenue opportunities by minimizing the energy required to market, sell, fulfill, and optimize online.

Customers and partners of TIE Kinetix constantly benefit from innovative, field-tested, state-of-the-art technologies, backed by 32 years of experience and prestigious awards. TIE Kinetix makes technology to perform, such that customers and partners can focus on their core business. TIE Kinetix is a public company and has offices in the United States, the Netherlands, France, Germany, United Kingdom, and Australia.

About HDMA

Based in North Carolina, HDMA is the Commercial Vehicle Division of the Motor & Equipment Manufacturers Association (MEMA), a major industry association with a forward looking strategy and a 116 year legacy of advocacy for the motor vehicle supplier industry.

A member driven organization, HDMA provides industry leadership for NAFTA based original equipment and aftermarket suppliers in the on and off-highway commercial vehicle equipment industry. This is accomplished through a range of services to its more than 200 member companies, which represent direct employment of nearly 200,000 in their US facilities.

For more information, visit www.hdma.org or www.mema.org.

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