Le Lézard
Classified in: Sports and recreation
Subject: FVT

Pepsi Zero Sugar Presents Neon Beach with Epic Line-Up of Super Bowl LIV Fiestas in Miami

MIAMI, Jan. 21, 2020 /PRNewswire/ -- Today, Pepsi Zero Sugar announced a Miami-flavored, four-day lineup of Super Bowl LIV festivities that will take place at the extra bright, extra vibrant Pepsi Neon Beach takeover.  The cola brand, known for its epic Super Bowl Halftime Shows and commitment to some of the biggest music and entertainment moments of the year, is bringing NFL talent, Grammy-Award winning artists, globally-adored musicians and more to Pepsi Neon Beach, creating the one-stop, ultimate destination for out-of-town fans and Miami locals alike.  Pepsi Neon Beach will have all of South Beach buzzing with performances and appearances from DJ Snoopadelic, Fat Joe and Friends, Lil Jon, Adriana Lima and more surprise guests.


"We're so excited to have Super Bowl LIV in South Florida this year, working with Grammy-award winning artists and some of the hottest talent to create memorable experiences for all of Miami to enjoy," said Chauncey Hamlett, VP, Marketing, PepsiCo Beverages North America, South Division. "We are looking forward to bringing Pepsi Neon Beach presented by Pepsi Zero Sugar to Clevelander South Beach as an ode to the beautiful and vibrant city of Miami, and to create a one-of-a kind Super Bowl Week for fans right in our backyard."

Pepsi Neon Beach presented by Pepsi Zero Sugar will be a FOMO-worthy destination featuring extra bright, extra vibrant Miami-flavored programming all week. A full schedule of Pepsi Neon Beach includes:

Fans can join the #PepsiNeonBeach conversations across social on Twitter (@Pepsi), Instagram (@Pepsi) and Facebook.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.


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News published on 21 january 2020 at 08:06 and distributed by: