The African Animation, VFX and Video Games industry has the potential to emerge as an engine of growth for the continent.
The industry is in a phase where we are seeing the emergence of several African animation companies and animators working on attractive stories and content leveraging the continent's large potential for stories. Several animation studios in Africa release their content through online channels such as YouTube, which is attracting millions of subscribers both from the continent as well as worldwide.
African studios are making new inroads by launching original locally produced content on Netflix. Several local content productions have been nominated for several global awards including the Oscars. The Annecy Festival in 2020 will be focusing on animation from Africa.
There are a handful of globally renowned animation studios as well as several hundreds of small and medium-sized studios producing content tailored to local tastes. Supply of animation talent, which has historically been limited, is emerging with support and intervention of several governments and industry initiatives to develop and support African animation through university courses and vocational training courses which provide theoretical and practical hands-on learning on Animation, VFX and Video Games.
There are vast sections of the African continent where the potential for Animation, VFX & Video games has not yet been realized and calls for closer participation between government, industry, and academia to catalyse the industry growth. The industry needs support in the form of training, funding, tax incentives, market reach, access to hardware and software, legal support to protect the content IP. access to global distribution and collaboration networks etc.
Countries such as South Africa, Nigeria, Egypt, Kenya, Tanzania, Uganda, Ghana, Zimbabwe, and Ethiopia are emerging as the leaders from Africa through content productions as well as collaborations. This includes content for movies, television, games, augmented reality, virtual reality, advertising, web designs and industrial applications such as architecture, engineering, industrial design, healthcare, education, medicine, and the motor industry.
The demand for animation, VFX and video gaming has expanded with the increase in targeted broadcasting hours by cable and satellite TV, availability of low-cost internet access, penetration of mobile devices along with the growing popularity of streaming video. In addition, the demand for Animation and VFX content to power immersive experiences such as Augmented Reality and Virtual Reality is growing exponentially.
The rapid advancement of technology has made animation, VFX & games available to the masses, and this industry has become one of the fastest-growing segments in the global media and entertainment market. We are increasingly seeing more of animation, VFX and games production taking place in a globally distributed mode. Production work is becoming global with countries as well as regions offering tax incentives, subsidies, financial support, regional low labor costs etc. and companies are cutting costs by setting up facilities in such regions.
Cloud computing is playing a key role in character rendering and modeling processes as cloud-based rendering of animation films is more effective and efficient as it reduces the time and cost compared to traditional rendering.
Emerging Trends in the Animation, VFX & Video Games Industry:
The combination of live-action and animation will alter the form, as well as the content, of film animation.
Animation is no longer a profession limited to animators with increasing participation from computer professionals, programmers, technicians etc.
The evolution of visual effects (VFX), augmented reality (AR) and virtual reality (VR) technologies are dramatically changing both the creation and consumption of films, videos, games, and more.
Augmented Reality and Virtual Reality adoption will drive the demand for animation content.
Production work is moving around the world - tax incentives, regional low labor costs and subsidies put pressure on existing companies to reduce costs and set up facilities in tax-advantaged or low-cost regions.
Media consumption habits are changing rapidly, windows for film releases are narrowing, and follow-on markets are shifting from television, cable, DVD and rentals to streaming and digital downloads.
The international film market in several emerging markets is growing quickly and creating new opportunities. Regulations in several countries limit imported animation content without a certain amount of local participation and studios are collaborating with local partners to produce content.
Although 2D animation will survive, it will be largely in the form of hybrid 2D/3D animation. As well as reducing costs, using CGI for backgrounds allows for a more dynamic camera. The training offered to animators are biased in favor of CGI and so artists with traditional 2D skills are becoming harder to find.
The changing viewing habits favour short productions as a form of entertainment. The viewing habits generally favor short-form content that can be turned out quickly and cheaply.
Merchandise is already a major form of revenue generation for animated films and in future it could form a much larger share of revenues.
Artificial Intelligence, machine learning & deep learning are being leveraged to drive hyperpersonalisation for video games.
Artificial Intelligence and Machine Learning based techniques are being used for in-game analytics, customer acquisition, retention, cross-sell, churn, classify player behavior etc.
Micro-segmentation of fans is emerging as eSports leagues and tournament are consolidating various genres, platforms and viewing experiences by careful customer segmentation, targeting and positioning.
In video games, predictive analytics can be used to forecast when a player will stop playing, if a player will convert from a non-paying to a paying user, what types of items players will purchase, classify player behavior, etc.
Cloud Gaming services which are growing at an exponential pace would need the right pricing model to both drive adoption and generate sufficient returns for platforms and publishers.
The availability of low-cost micro-payment systems is allowing users to pay for access or download small quantities of digital content and is the key for online games market to grow.
Key Topics Covered
Global Animation & VFX Industry
History and Evolution
Industry Differentiators
Industry Characteristics
Competitive Landscape Of Animation Studios
Global Animation & VFX Market Size & Opportunity
Market segmentation of Animation, VFX and Video Games
Global Animation Studios: Distribution and Capabilities
Animation & VFX Market Segments
Market Segmentation
Market Opportunity for Computer Generated Imagery (CGI)
Visual Effects (VFX)
Stop Motion Animation
Motion Capture
3D Animation Movies
Emerging Trends & Future of Animation & VFX
Key predictions for the future
Global Television Animation Content Demand
Global Television Animation Content demand
Animation & VFX Content Creation
Content Creation Workflow in 2D Animation
Content Creation Lead Time Calculation in 2D Animation
Digital processing in 2D Animation
Content Creation Workflow in 3D Animation
Timeline of a 3D production workflow
Animation Production Management
Cloud Computing in Animation & VFX Workflow
Audience Dynamics
Marketing Strategies for Animation Studios
Strategies for Successful Animation Films
Economics of Animation & VFX
Revenue break-up across distribution channels
Marketing to Exhibition of Animation Content
Economics of Animation Copyrights
Guidelines for Setting up an Animation Studio
Investments Needed for Setting up an Animation Studio
Specialized Hardware and Software Investments
Leveraging Cloud Computing for Competitive Advantage
Managing an Animation & Video Games Studio
Key Issues of Concern
Formulating the long-term Strategy
Global Video Games Industry
Key Trends in the Global Video Games Industry
Key Opportunities & Strategies for Video Games Industry
Artificial Intelligence, Machine Learning & Deep Learning driven HyperPersonalisation For Video Games
Video Games Market Segments
Global Video Games Market Size & Opportunity
Cloud Gaming Market & Opportunities
Africa Animation, VFX & Video Games
Africa Animation & VFX
South Africa Animation VFX & Video Games
Nigeria Animation VFX & Video Games
Ethiopia Animation VFX & Video Games
Egypt Animation VFX & Video Games
Morocco Animation VFX & Video Games
Kenya Animation VFX & Video Games
Algeria Animation VFX & Video Games
Zimbabwe Animation, VFX & Video Games
Senegal Animation & VFX
Niger Animation & VFX
Ivory Coast Animation & VFX
Ghana Animation & VFX
Congo Animation & VFX
Burkina Faso Animation & VFX
Companies Mentioned
100 Stones Interactive
20th Century Fox
20th Century Fox Animation
37 Interactive
3Dimension
4K Media
5 Minutes
6 Waves
99Games
9You
Aardman Animation
ABIGAMES PTE. Ltd.
Activision
Activision Blizzard
Activision Publishing, Inc.
Aeria
AFDA
Amblin
Animal Logic
AnimMate
Apaya
Apes in Space
Apple
Applifier
Arch Vision
Arkadium
Arkane
Art In Motion
Artech
Artix
Astrum
Atari
Atari, Inc.
Atlantis Creative Studios
Atlus
Atomic Cartoons
Atomic Visual Effects
Atum Studio
Autodesk
Avalanche
Azur Interactive Games
Babel
Babil Games
Bandai Namco
BANDAI NAMCO Entertainment Inc.
BBC Worldwide
Beach Bum Ltd
Behaviour
Bethesda
Bethesda Softworks
Big Ant
Big Fish
Big Fish Games
Big Huge Games
Big Idea Productions, Inc.
BigWorld
Blablabla Studios
Blackginger
Blitz
Blizzard
Blizzard Entertainment
Blue Sky Studios
Bluehole
BlueHouse
BlueSky Studios
Blurr Productions
Bones
Bonfire
Boston Media House
BRB Internacional
Bromelia Produoes
Bugbox
Bungie
BV
Cairo Cartoon
Camel Games, Inc
Caner Kara
Capcom
Capcom Company
Cartoon Network Enterprises
CCP
CD Projekt
Century Game
Changyou
Character Matters Animation Studio
Childish Things Ltd
Chill Fleet
Chomoka Studios
Cinematronics
City Interactive
Climax
Clockwork Zoo
Codemasters
Coding Monkeys
COLOPL
Columbia Pictures
Com2uS Corp.
Come2Play
Concept Interactive
Condor Cape Town
Core-Design Essence
CQ Gaming
Crazy Maple Studio, Inc.
Creative Kenya
Creative Vision
CritterPix
Crowdstar
Crytek
Cyber Agent
Darkworks
Deadline
Deep Silver / Koch
DeNa
DeNa ngmoco
Denis Sonin
Denki
Depth
DHGAMES
Dhruva
DHX Media
DIANDIAN INTERACTIVE
Digital Chocolate
Digital Domain
Digital Extremes
Digital Production Solutions
Digital Rim
Digital Shock
Disney
Disney Feature
Disney Interactive Studios
Disney Pixar
Disney Playdom
Disney Toon Studios
DNA Productions
Double Down Interactive LLC
DoubleUGames
DPS
Dr. D Studios, Warner Bros.
DragonPlus
DreamWorks
EA Sports
Eden
eeGeo
Egg Creative Production
Egypt Animation Studios
Eidos
Electronic Arts
Elex Wireless
Elite Media Kenya
Entertainment One
Enzyme labs
Epic
Epic Games
Episode Interactive
Eugen
Eurocom
EuropaCorp
Eutechnyx
Exient
Exodus Film Group
Fablevision Studios
Facebook
Fathom Studios
Film Roman
Firecraft Studios Ltd.
Firefly Animation Studio
First Touch Games Ltd.
Fishlabs
FiveStar Games
Focus
Folimage
Fopspeen Moving Pictures
Foundation 9
Four Thirty Three
Fox
FoxNext Games, LLC
Free Radical
Free the Orange
Fremantle media
Frima
Frontier
Fuel
Full Moon Studios
FullFat
Fun Games For Free
Funcom
FunPlus
Gala Networks
Game Freak
Game Insight
Game Power
Game Show Network
Gamebasics BV
Gameberry Labs
Gameforge
Gameguru
Gameloft
Gameloft SE
Gamers First
Gamevil
Gameware
Gamigo
GARENA
GARENA INTERNATIONAL
Gearbox
Giant
Giochi Preziosi Group
Glu
Glu Games Inc
Gmeloft
GMO GP, Inc.
Google
Gram Games
Gram Games Limited
Gravity
Gree
Grigon
Gulfstream Pictures
GungHo Entertainment
GungHo Online Entertainment
Habby
Hanbit
Hanna Barbera
Harmonix
Hasbro
HIKER GAMES
Hive Studios
Homeboyz Entertainment
Hothead
Housemarque
Hueman Studios
Huuuge Games Sp. z o.o.
Huuuge Global Ltd.
Icarus
iCon Studio
Iconix Brand Group
id Software
IGG
IGG.COM
iKraal New Media
Ilion Animation Studios
Imagi Entertainment
Indiagames
Industrial Light and Magic
Infinity Ward
Infogrames
Innogames
Insomniac
Insomniac Games
Intenium
Ion Storm
Irrational
ITV Studios Global Entertainment
iX Media
Jagex
Jam City, Inc.
Jawaker
Jelly Button Games
Jelly Button Games LTD
Jolt
Kabam
Kabam Games, Inc.
Kalypso
KamaGames
Keen
Keyframe
Kidult Motion Graphics Studio
King
KIXEYE
KLab
KLab Inc.
Klasky Csupo
Koe
Koei
Kojima
Konami
Kongregat
Koramgame
Kuju
Laika
Laika Entertainment
Large Animal
Lego Group
Lexis Numerique
Lilith Games
Lionhead
Lions Gate Films
Little Black Dot
Long Tech Network
LOTUM GmbH
Lovebomb Animation
Luc Besson
LucasArts
Lucky Boom Games
Ludia
Luma
Lung Animation
Luxoflux
m4e Group
Mac guff line
Macmedia
Mainframe
Mainframe Entertainment
Maja Studio
Majesco
MASOMO LIMITED
Matrix Animation Studio
Mattel
ME2ZEN Limited
Mechanist
Mechanist Internet
Media Vision
Melsoft Games
Metamoki Inc.
Microsoft
Microsoft Game Studios
Microsoft Studios
Midway Games
MINA TECHNOLOGY
Mind Candy
MindArk
Minds Eye Creative
Miniclip
Miniclip.com
Mixi
Mobil Interaktif
Mobile Gaming Studios
Mojang
Monolith
Moon Active
Moonton
Morgen
My.com B.V.
MyTona
N Wave
N3TWORK Inc.
Namco Bandai
NaturalMotion
NaturalMotionGames
NaturalMotionGames
NaturalMotionGames Ltd
Naughty Dog
NBC Universal
NCSoft
Nekki Limited
Nelvana Enterprises
Neonga
Neople Nexon
Nephin
NetDragon
NetEase
Netmarble
Nevosoft
NewToy
Nexon
NEXON M Inc.
Next Level
Nexters Global LTD
Nexway
Ngendo
NHN
Niantic, Inc.
Nickelodeon
Nickelodeon Movies
Nickelodeon Studios
Nikitova
Nine Degrees East
Ninja Theory
Nintendo
Nival
Nordcurrent
Nordeus
Nostrings
NXN
Oberon
OMGPop
ONEMT
ONESOFT
ORF
Origin Systems
Outspark
Pacific Data Images
Pacific-Interactive ltd
PaperCut Studios
Parado
Paradox
Paramount
Paramount Pictures
Peak
Peak Games
PeopleFun, Inc.
Perfect World
Perpetual
Phantom EFX
Pixar
Pixelberry Studios
PIXONIC
Pixonic Games LTD
Plarium Global Ltd
Plarium LLC
Platinum Games
Playdemic
Playdots, Inc.
Playfish
Playgendary
Playground
Playmatix
PLAYNETA LIMITED
Playrix
Playrix Games
PlayStudios
Playtika LTD
Playtika Santa Monica, LLC
PLAYTIKA UK
PLAYTIKA UK - HOUSE OF FUN LIMITED
Playware
Pocket Gems, Inc.
Pollen
Polygon Magic
Polyphony
Product Madness
Program Ace
Proper Games
Protel Studios
Quantic Dream
Radon labs
Rainbow
Rare
RealNetworks
Recoil
Red Rover International
Red Storm
Redemption Games
RedLynx
Reel FX Creative Studios
Rekoo
Relentless
Remedy
Renren
Rhythm and Hues
Ripcord Games
Roblox Corporation
RobTop Games AB
Rockstar Games
Rockstar North
RockYou
Rollin Media
RORTOS SRL
Rovio
Rovio Entertainment
Rovio Entertainment Oyj
Ruffian
Saban Brands
Samaka Studio
Sanrio
Sarbakan
Scanline
SCEE
Sceptre Seven Interactive
Scientific Games Interactive
Scopely
Scott Cawthon
Seamonster
Secret Level
Sega
Seriously
Shanda
Shin'en
Shy the Sun
Silicon Knights
Sina, 51
Sirnare Creative Studio
Slant Six
Slightly Mad
Smackdown
Small Giant Games
Smilegate
Social Point
Soleymar
Sony
Sony Animation
Sony Computer Entertainment
Sony Interactive
Sony Online Entertainment
Sony Pictures
Sony Pictures Animation
Sony Pictures Animation,
Sony Pictures Animation, Columbia Pictures
Sony Pictures Animation/Imageworks, Aardman Animation
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