Le Lézard
Classified in: Business
Subjects: TNM, BFA

Kat Von D Departs + Sells Ownership Shares Of Kat Von D Beauty To Pursue Vegan Shoe Line And Music Tour -- KENDO BRANDS Acquires Remaining Stake, Renames KVD Vegan Beauty


After 12 years of partnership, KENDO becomes the sole driving force of the vegan beauty brand

The brand remains committed to high-performance, vegan, cruelty- free makeup

SAN FRANCISCO, Jan. 16, 2020 /CNW/ -- Kat Von D Beauty announced today that founder Kat Von D has made a full departure from the brand to focus on other artistic endeavors (namely, her vegan shoe line and upcoming album), thus making KENDO the sole owner and force behind the beauty line. Effective immediately, the brand will now be called KVD Vegan Beauty.  

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8664451-kat-von-d-departs-from-namesake-brand-kendo-kvd-vegan-beauty/

Created a worldwide icon ? our #1 Tattoo Liner.

The company will continue offering its current product lineup, as well as creating new, innovative high-performance, vegan, and cruelty-free makeup for consumers all over the world. KVD Vegan Beauty continues to value self-expression and compassion, and be an early adopter of buzz-worthy collaborations with entertainers, brands, arts organizations and animal charities. The development of the KVD Vegan Beauty brand and its iconic products have been the result of a twelve-year partnership between Kat Von D and KENDO.

David Suliteanu, CEO, KENDO stated: 
"I want to thank Kat for helping to change the beauty industry with us. The products we created together have stood the test of time and become icons. KENDO, along with our global retail partner, SEPHORA, look forward to the continued growth of KVD Vegan Beauty under KENDO's leadership, ownership, and direction. We are fully positioned to continue the brand's growth and development in both product and marketing. We have developed a very strong product pipeline for 2020 and beyond. The same KENDO team that made history with KVD Vegan Beauty is ready to do it again. "

Kat Von D, Founder and Artist explained:
"This past year has been one of great change for me.  As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can't do everything at the maximum capacity.

With that said, I've decided to step down as founder (and from all other capacities) of Kat Von D Beauty, and sell my shares of the brand, turning it all over to KENDO, my partners for the past 12 years.  This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and KENDO is primed to do just that."

The brand launched in 2008 with four red lipsticks. Today, KVD Vegan Beauty has more than 250 innovative products in almost every beauty category. It is sold globally, in every major market, in 36 countries around the world, primarily at SEPHORAs and kvdveganbeauty.com.  Since its inception, KVD Vegan Beauty has won extensive awards, nationally and internationally, for innovative and best-in-class product formulas, packaging and marketing. Thus, resulting in long list of time-tested, best-sellers, including but not limited to:

ABOUT KVD VEGAN BEAUTY
KVD VEGAN BEAUTY is an iconic, global, high-performance, vegan and cruelty-free beauty brand that's disrupted the industry since the brand's debut in 2008 -- with 4 high-pigment, long-wear, cruelty-free red lipsticks. In 2010, we created our #1 award-winning eyeliner?Tattoo Liner?and it remains the uncontested holy grail of liquid eyeliner. After pioneering the liquid lipstick craze, we changed the beauty industry again in 2016 when we reformulated our entire line to be 100% vegan, without sacrificing the performance we're known for. Today, we have more than 250 innovative products in every category, hundreds of awards and we're distributed in 36 countries around the world exclusively at, Sephora, Sephora inside JC Penney and Debenhams in the UK and Ireland and www.kvdveganbeauty.com // Follow us @kvdveganbeauty 

ABOUT KENDO BRANDS
KENDO BRANDS solely owns and operates KVD VEGAN BEAUTY. KENDO is an innovative beauty brand incubator that creates and acquires beauty brands and turns them into global powerhouses: FENTY Beauty by Rihanna, Ole Henriksen Skin Care, Marc Jacobs Beauty, Bite Beauty, Lip Lab Stores, and KVD Vegan Beauty. KENDO offices are in San Francisco, Paris, Dubai, London, Sydney and Singapore.  

We are now KVD Vegan Beauty. High-performance, vegan, and cruelty-free.

 

Designed a vegan volumizing mascara, powered by plant-based fats.

 

Innovated a truly lightweight, high-performance foundation.

 

Led the contouring craze by bringing artistry techniques to the people.

 

Sparked the liquid lipstick revolution with our beloved shade

 

 

SOURCE KVD Vegan Beauty


These press releases may also interest you

at 00:15
LeddarTech®, an industry leader in environmental sensing solutions for autonomous vehicles and advanced driver assistance systems from Level 1 to Level 5 is proud to announce the appointment of Mr. Dino Rambidis as Chief Financial Officer effective...

at 00:01
If history is any indication, dealmakers have reason to be cautiously optimistic about a near-term revival of the M&A market. A study by Boston Consulting Group (BCG) in collaboration with Professor Sönke Sievers of Paderborn University finds...

at 00:01
Wyndham Hotels & Resorts and Barclays today announced an updated credit card suite designed with road trippers and road warriors in mind: the Wyndham Rewards® EarnerSM Card, the Wyndham Rewards Earner Plus Card and the Wyndham Rewards Earner Business...

at 00:01
Exotec, a leading robotics solution for logistics and creator of the Skypod 3D warehouse robots, announces today a $90 million financing round, led by 83North ? with participation from Dell Technologies Capital ? and supported by historical...

at 00:00
OTC Markets Group Inc. , operator of financial markets for 11,000 U.S. and global securities, announced A2Z Smart Technologies Corp. , an Israel based technology company, has qualified to trade on the OTCQX® Best Market. A2Z Smart Technologies Corp....

at 00:00
To coincide with World Heart Day on September 29th, the Magdi Yacoub Global Heart Foundation, a leading nonprofit charity that improves comprehensive, advanced cardiac care for children is thrilled to announce a partnership with the award-winning IT...



News published on 16 january 2020 at 12:00 and distributed by: