Le Lézard
Classified in: Sports and recreation
Subjects: CCA, PDT

The BIG3 Is Who We Are; FIREBALL3 Is What We Play


LOS ANGELES, Jan. 15, 2020 /PRNewswire/ -- In 2017, the BIG3 set out to professionalize traditional 3-on-3 basketball and made innovative changes purely motivated by a desire to elevate the game.  Ahead of its fourth season in 2020, the BIG3 is announcing a bevy of enhancements to the league as well as a recognition of what has already been accomplished over the past three years - the official creation of a new global sport: FIREBALL3.

VIDEO on FIREBALL3 and innovations for 2020 season

The millions of fans who attended, watched, and became diehard BIG3 followers know that the BIG3 game is nothing like traditional 3-on-3 basketball. The young fans call it various things, one of which is FIREBALL3.  Today, the BIG3 is leaning into their lead and officially recognizing that BIG3 athletes are playing a completely new sport.

"There are a lot of sports out there that require similar skill sets, like MMA and boxing, football and rugby, baseball and cricket. Our fans let us know that we were playing something extremely unique, FIREBALL3, which is nothing like the typical 3-on-3 FIBA game coming to the Olympics," said BIG3 co-founder Ice Cube.  

BIG3 co-founder Jeff Kwatinetz commented, "Our appeal is young and more diverse and we needed to eliminate confusion to help fans understand what to expect from our on-court product.  Our sport has already proven to be the freshest and most exciting in decades, attracting fans around the globe and major sponsors including Adidas and others."

"We've needed the freedom to keep innovating without potential new fans thinking it was typical 3-on-3.  Plus, we didn't want our deep love and respect for the NBA to be misinterpreted by our use of different rules," added Ice Cube. "We could never compete with the NBA any more than we could compete with the NFL or FIFA.  We are the BIG3, our own unique thing.  But that doesn't mean FIREBALL3 can't coexist with these sports and still be many fans' favorite sport."

"We're going to keep growing, keep building and keep putting the best athletes on the court. We hope that one day FIREBALL3 will be an Olympic sport too," stated Ice Cube.

The BIG3 will bring the very best to fans in the upcoming season with a number of enhancements and exciting on-court innovations:

The new sport is the result of game innovations, unique rules, and league policies introduced by the BIG3 over its first three seasons, including:

Since its inception, the BIG3 has brought a fast-paced, physical, competitive, and fun environment to the court. League stars include the decorated Joe Johnson, Amar'e Stoudemire, Mike Bibby, Josh Smith, Stephen Jackson, Glen "Big Baby" Davis, Rashard Lewis, and more. The coaching ranks are filled with legends like Julius "Dr. J" Erving, Charles Oakley, George Gervin, Kenyon Martin, Gary Payton, and the last two Coach of the Year winners, Lisa Leslie and Nancy Lieberman.

A conference call with BIG3 co-founders Ice Cube and Jeff Kwatinetz, commissioner Clyde Drexler, and chairman of the board Amy Trask is scheduled for Wednesday, January 15 at 6pm ET/3pm PT to discuss any and all questions about the creation of FIREBALL3 and changes for the upcoming season. Please email the media contact for dial-in information.

Information about registering for BIG3 tryouts and workouts conducted by BIG3 Player Captains, Coaches and Players will be posted on the BIG3 website.

ABOUT BIG3:

BIG3 (BIG3.com) is where FIREBALL3 superstars play. The premier global BIG3 league features many of the greatest, most popular and skilled professional athletes of all time. Founded by producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz, the BIG3 combines highly competitive, physical, fast game experiences and incredible fan experiences.

MEDIA CONTACT:

Jeremy Watkins (Hiltzik Strategies for BIG3)
[email protected]

(PRNewsfoto/BIG3)

SOURCE BIG3


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