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Classified in: Science and technology
Subjects: Product/Service, Personnel, Sales

Simon Data Triples Enterprise Client Count, Grows Talent by 75%, and Unveils New Brand Identity


Simon Data, the market-leading customer data platform (CDP) that enables brands to deliver incredible customer experiences everywhere, has tripled its roster of enterprise clients and expanded operations fueled by its Series C.

"It's a tremendous time for the category, and for our business specifically," said Jason Davis, CEO and Co-Founder of Simon Data. "The promise of a complete, operational customer view is finally here - and the ensuing possibilities for better customer experience are actually being realized."

The CDP market continues to receive significant investment from enterprise players like Salesforce and Adobe, as well as venture capital firms of all sizes. The market experienced 65% growth in total funding in 2018 and is on pace to exceed that figure this year.

The growth is driven by an ever-increasing mandate for CMOs to drive dynamic one-to-one personalization for their customers - connecting online and offline experiences and leveraging data science. Existing marketing and data technologies have proven that they're simply not up to the task.

Recent Simon Data Highlights

"Companies across all industries require a more holistic view of the customer journey, but often don't know where to start," said Doina Harris, CPO of Simon Data. "Our momentum and position are driven by our ability to help brands build that complete customer view, develop better strategies, and drive superior personalization wherever their customers are."

About Simon Data

Simon Data is the enterprise Customer Data Platform (CDP) that empowers brands to deliver data-driven, personalized customer experiences anywhere. The platform leverages enterprise-scale big data and machine learning to power customer communications in any channel. Simon's unique approach allows brands to develop and deliver incredible personalization capabilities without needing to build and maintain massive bespoke data infrastructure. For more information, visit www.simondata.com.


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