Le Lézard
Classified in: Business
Subjects: ERN, MAT

Fire & Flower Announces Third Quarter 2019 Financial and Operational Results


EDMONTON, Dec. 17, 2019 /CNW/ - Fire & Flower Holdings Corp. ("Fire & Flower" or the "Company") (TSX: FAF), today announced its financial and operational results for the thirteen (and thirty-nine) weeks ended November 2, 2019.

Financial and Operational Highlights for the thirteen weeks ended November 2, 2019

Subsequent Financial and Operational Highlights post November 2, 2019

"With the emerging Canadian cannabis industry facing headwinds, Fire & Flower continues to deliver a track record of growth and meeting our objectives" shared Trevor Fencott, Fire & Flower's Chief Executive Officer. "We anticipate meeting our goal of 45 open and operating stores by the end of our fiscal year. Our industry-leading Spark Perks members program ensures that our customers are engaged with the Fire & Flower brand as their cannabis retailer of choice."

Selected Summary of Quarterly Results

Thirteen weeks ended

Thirty-nine weeks ended

Statement of Loss and
Comprehensive Loss
(in thousands of dollars, except
per share amounts)

Nov. 2,
2019 ($)

Nov. 3, 2018

$ Change

% Change

Nov. 2, 2019

Nov. 3, 2018

$ Change

% Change













Cost of goods sold












Gross profit










Loss from operations










Other (expense) income









Net income / (loss) and
comprehensive gain / (loss)









Net income / (loss) per
share, basic

$   0.08

$   (0.30)



$   (0.09)

$   (0.44)

$   (0.35)


Net income / (loss) per
share, diluted

$   0.07

$   (0.30)



$   (0.09)

$   (0.44)

$   (0.35)


NM ? Not Meaningful


During the thirteen weeks ended November 2, 2019, the Company generated revenue of $13.7 million including cannabis and cannabis-related accessory sales of $11.9 million in the retail channel, $1.2 million in the wholesale channel and digital development revenue of $0.6 million.

During the thirteen weeks ended August 3, 2019, the Company generated revenue of $11.1 million including cannabis and cannabis-related accessory sales of $9.7 million in the retail channel, $0.9 million in the wholesale channel and digital development revenue of $0.5 million.

Revenues are expected to continue to increase as the Company acquires new licences, opens additional retail cannabis stores, and continues to commercialize the HifyreTM digital retail and analytics platform subject to the issuance of new licences and the entry of the Company into new markets.

Total gross profit for the thirteen weeks ended November 2, 2019 was $4.8 million or 34.7% of revenue with retail and wholesale operations delivering $4.1 million, or 31.5%, gross profit, compared to $4.0 million with retail and wholesale operations delivering $3.6 million, or 33.6% of gross profit for the thirteen weeks ended August 3, 2019.

The Company recorded net comprehensive income of $10.2 million, or net income per share of $0.08 or $0.07 on a fully diluted basis for the thirteen weeks ended November 2, 2019. Net income for the quarter was attributable to accounting gains recorded in other income on the revaluation of the derivative liabilities associated with the convertible debentures.

Retail Platform Update

Fire & Flower continues to evolve its retail platform through a data-driven approach using the proprietary HifyreTM digital retail and analytics platform. The Company continues to focus on its existing markets of Alberta, Saskatchewan, Manitoba and Ontario and is in the licence application process in the province of British Columbia. The Company anticipates it will accomplish the following milestones across all addressable markets.

Target Date

Total Number of Stores

FY 2020 Q1


FY 2020 Q2


FY 2020 Q3


FY 2020 Q4


FY 2021 Q1


FY 2021 Q2


FY 2021 Q3


FY 2021 Q4



HifyreTM Digital Retail and Analytics Platform

Through its wholly-owned subsidiary, Hifyre Inc., the Company continues to commercialize and expand its digital retail and analytics platform that collects and analyzes consumer data to develop insights related to purchase preferences.

On September 19, 2019, Hifyre launched the Spark PerksTM members program. Member benefits within the program include: Fastlane checkout, exclusive deals and access to member-only events. Since the launch of Spark Perks in Fire & Flower retail stores, the program has enrolled more than 50,000 active members. Key success metrics of the program have included:

The Hifyre Active Data platform provides real time reporting and analysis to the Company's marketing, retail experience and merchandising teams and is supplied to licensed producers to assist in demand forecasting, product development and sales reporting. Throughout the thirteen weeks ended November 2, 2019, Hifyre has continued to commercialize this platform through external account sales.

Fire & Flower's financial statements and management discussion and analysis for the period are available on Fire & Flower's SEDAR profile at www.sedar.com and on Fire & Flower's website at www.fireandflower.com/investor-relations/.

Conference Call
Fire & Flower will host a conference call today, December 17, 2019 at 8:30 AM ET to discuss these results. Trevor Fencott, Chief Executive Officer and Nadia Vattovaz, Chief Financial Officer will provide a management presentation by a question and answer session with research analysts.


Tuesday, December 17, 2019


8:30 AM Eastern Time

Conference Call:


Conference ID:


Webcast (and playback):


Playback Number:


Playback Passcode:



About Fire & Flower
Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTM digital platform connects consumers with cannabis products. The Company's leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licensed cannabis retailer that owns or has interests in cannabis retail store licences in the provinces of Alberta, Saskatchewan, Manitoba and Ontario and the Yukon territory.

Through the strategic investment of Alimentation Couche-Tard (ATD.A, ATD.B), the Company has set its sights on the global expansion as new cannabis markets emerge.

This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws ("forward-looking statements"). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "project" and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions "may" or "will" occur. These statements are only predictions.

Forward-looking statements are based on the opinions and estimates of management of Fire & Flower at the date the statements are made based on information then available to the Fire & Flower.  Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements.  Forward-looking statements are subject to and involve a number of known and unknown, variables, risks and uncertainties, many of which are beyond the control ofFire & Flower, which may cause Fire & Flower's actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements.   Such factors, among  other  things,  include:  final  regulatory  and  other  approvals  or  consents;  fluctuations  in general macroeconomic conditions; fluctuations in securities markets; the  ability  of  the  Company  to  successfully achieve its business objectives and political and social uncertainties.

No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct.  Although the forward-looking statements contained in this news release are based upon what management of the Company believes, or believed at the time, to be reasonable assumptions, the Company cannot assure shareholders that actual results will be consistent with such forward-looking statements, as there may be other factors that cause results not to be as anticipated, estimated or intended. Readers should not place undue reliance on the forward-looking statements and information contained in this news release. Additional information regarding risks and uncertainties relating to the Company's business are contained under the heading "Risk Factors" in the Company's annual information form dated July 29, 2019 and the heading "Risks and Uncertainties" in the management discussion and analysis for the thirteen and thirty-nine weeks ended November 2, 2019 filed on its issuer profile on SEDAR at www.sedar.com.

No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

Fire & Flower assumes no obligation to publicly update or revise forward-looking statements to reflect new information, future events or otherwise, except as expressly required by applicable law.

SOURCE Fire & Flower Holdings Corp.

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News published on 17 december 2019 at 06:00 and distributed by: