Le Lézard
Classified in: Science and technology
Subject: SVY

World Brand Lab Releases 2019 World's 500 Most Influential Brands


NEW YORK, Dec. 12, 2019 /PRNewswire/ -- World Brand Lab today released its "2019 World's 500 Most Influential Brands" list. Benefiting from business growth in cloud computing and self-driving technology, last year's runner-up Google beat Amazon to top the list while Amazon dropped to second place. Microsoft, which saw a sharp increase in net profit last year, ranked third. China has only 40 brands selected, which does not match its status of the second-largest economy. Among the prominent Chinese brands are State Grid, Tencent, China Life, China Resources, Changhong, Tsingtao Brewery, Sinochem, Wuliangye, Air China, CASIC, Hengli, China Everbright Group, and XCMG.

Based on global influence, the ranking of the World's 500 Brands has been released for 16 consecutive years. Brand influence refers to the ability of a brand to enter a market, capture market shares and earn profits. Following three key indicators of brand influence?Market Share, Brand Loyalty and Global Leadership, World Brand Lab tracked more than 80000 famous brands around the globe and eventually launched the World's 500 Most Influential Brands list.

The 2019 World's 500 Brands list includes brands from 29 countries. The U.S. represents 208 out of the top 500, retaining its position as the brand superpower. UK and France, have 44 and 43 brands, respectively, ranking second and third. Japan, China, Germany, Switzerland, and Italy represent the second tier of brand powerhouses, with 42, 40, 27, 21, and 14 brands, respectively. Although 40 brands are selected from China, Chinese brands are still in the "third world", despite the country's 1.3 billion population and its status as the second-largest economy in the world.

Thirty-five brands are new to the list this year. These brands are scattered across various countries. Among the newly listed brands, China Resources, is ranked 78th. With the mission of "leading business progress and creating better living together", China Resources has been continuously innovating its business models and creating product and service brands, to effectively promote industrial development and contribute to improving the quality of public life. Other famous brands such as Martell, Daikin, and Costa were also on the list. Some Chinese brands that are new to the list?China Everbright Group, XCMG, and Weiqiao?have made outstanding achievements in their respective fields, and these brands' international reputation has been continuously improving.

H&M saw a continuous decline in sales, thus becoming the brand that fell the most this year. The automotive industry is experiencing trouble with the largest declines, with General Motors, Nissan, and Tesla ranking third, eighth, and ninth, respectively. Dulux is a well-known paint brand of AkzoNobel. Its products are sold in 100 countries around the world. During the past year, there were some scandals regarding its environmental and corporate governance, which affected its brand value and directly led to dropping out of the list.

The average age of brands in the 2019 World's 500 Brands list reached 101.93 years old, slightly higher than 100.14 of last year. 217 listed brands are more than a century old. The United States accounts for 40% with 90 brands. Oxford and Cambridge, are listed as the top two oldest brands. France's Saint-Gobain is the longest-running brand in the business world with 354 years in operation. Among the 40 brands from China, only Moutai, Tsingtao Brewery, Wuliangye, and Bank of China can boast more than 100 years in business. By industry, brands in the food and beverage industry are the oldest, with 29 selected brands over the age of 100.

Regarding the global brand competition in the digital age, Professor Adam Galinsky of Columbia Business School believes that "In the global marketplace, where brand competition is fierce, companies often face unexpected crises, often of their own making. How do we get the crisis back into its bottle and mitigate any brand damage? The key solution is a simple but profound one, offering a Quick, Open, Remorseful, Committing to change apology." Professor Ziv Carmon of INSEAD comments that "I think the performance of American and Chinese brands deserves attention. The strength of French, British, Japanese, Italian and German brands is not surprising?their performance roughly corresponds to the size of their economies."

Since 2013, World Brand Lab has tracked more than 80,000 major brands in 60 countries and has established the largest brand database in the world. World Brand Lab, the leading brand consulting, research and evaluation firm, is chaired by Professor Robert Mundell, 1999's Nobel laureate in Economics, and is wholly owned by World Executive Group. World Brand Lab is dedicated to brand valuation, brand strategy, brand naming, brand design, and brand protection.

Related Images

top-10-of-2019-worlds-500-brands.png
Top 10 of 2019 World's 500 Brands

top-10-countries-with-the-most.png
Top 10 Countries with the Most Brands Selected

Related Links

World Brand Lab Website

SOURCE World Brand Lab


These press releases may also interest you

at 23:22
Hawkeye Systems, Inc. is pleased to announce the creation of a strong body cam platform for biosurveillance and real-time monitoring of issues such as the Coronavirus "It's the personnel at the front line that are likely to be exposed first so our...

at 22:20
LLamasoft, a global leader in enterprise decision solutions announced today the release of its new llama.ai platform. Delivered via a software-as-a-service, llama.ai provides an AI-powered enterprise-scale decision platform that combines deep...

at 22:00
Capsule Technologies, a leading global provider of medical device integration, clinical surveillance, and patient monitoring for hospitals and healthcare organizations, announced today it opened a new office in Dubai's Jebel Ali Free Zone expanding...

at 22:00
ComplyAdvantage, the regtech company transforming the compliance industry through data science and Machine learning to neutralize the risk of financial crimes, today released the '2020 Global Compliance Report.' From regtech innovation to the ever...

at 21:45
EBizCharge, an integrated payment solution developed by leading provider Century Business Solutions, has been recognized as an Acumatica Certified Application (ACA) for Acumatica ERP 2019 R2. Acumatica, a comprehensive, browser-based cloud ERP...

at 21:00
SOPHOLA, Inc. (HQ: Nagano City, Nagano, CEO: Masaki Iino, Short Name: "SOPHOLA") and Primal (HQ: Bangkok, Thailand, Managing Director: Mark McDowell, Short Name: "Primal") are delighted to announce that they today entered into an agreement to bring...



News published on 12 december 2019 at 19:45 and distributed by: