NEW YORK, Nov. 14, 2019 /PRNewswire/ -- Corporate Insight, the leading provider of bank and card? competitive intelligence and customer experience research, today announced the launch of its Credit Card Digital Audit (Credit Card Industry Digital User Experience Audit). The new audit service provides an in-depth benchmarking of the credit card industry digital user experience. The audit identifies competitive strengths, weaknesses and opportunities for improvement, enabling card issuers to set the right development priorities and deliver a best-in-class digital experience.
"Our research identified many critical areas for improvement among the leading card issuers if they want to deliver compelling digital experiences," said Michael Ellison, president of Corporate Insight. "Our audits are instrumental in helping clients compete in the increasingly competitive arenas of card management and offering attractive award programs."
The audit framework, grade definitions and criteria are based on credit card industry user experience best practices identified by Corporate Insight's Credit Card Monitor research service, which tracks and analyzes the prospect and authenticated experience from leading credit card issuers. Our latest survey found that competitive rewards are the key battleground to win new card holders or earn top-of-wallet status, as over half (57%) of 1,884 card holders surveyed identified attractive rewards as a primary reason they selected a card. Additional key findings include:
Eight core categories are featured:
For more information on the new Credit Card Industry Digital User Experience Audit, click here
About Corporate Insight
Corporate Insight delivers competitive intelligence, user experience research and consulting services to the nation's leading financial, health and philanthropic institutions. As the recognized industry leader in customer experience research for over 25 years, we have been the trusted partner to leading corporations who rely on our competitive intelligence to improve their digital capabilities and user experience.
For additional information on Corporate Insight: www.CorporateInsight.com/About-Us
Media inquiries or to schedule an interview with an analyst, contact:
Will Maroni
212-994-7562
[email protected]
SOURCE Corporate Insight
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