Le Lézard
Subjects: MAV, NPT, AVO

/R E P E A T -- Media Advisory - United Way is Using Augmented Reality to Imagine a Part of Our Skyline That You Didn't Know Existed/

TORONTO, Oct. 27, 2019 /CNW/ -


On Monday, October 28, United Way Greater Toronto will unveil the latest development in its award-winning #UNIGNORABLE campaign. Using augmented reality, United Way has created an #UNIGNORABLE Tower that is designed to make everyone aware of just how many people in the GTA are experiencing poverty. Media are invited to take a first look at the Tower and imagine a part of our iconic skyline that you didn't know existed.


Brookfield Place 181 Bay St, Toronto, ON M5J 2T3

Media check in at Sam Pollock Square within Brookfield Place (use 10 Front St entrance)


Monday October 28


6:30pm: Media Check-In


6:45pm: Unveil the #UNIGNORABLE Tower. Remarks from United Way President & CEO Daniele Zanotti


7:00pm: Media interviews & opportunity to use the augmented reality app to see the #UNIGNORABLE Tower


Daniele Zanotti, President and CEO, United Way Greater Toronto

Ruth Crammond, Vice President, Community Investment and Development, United Way Greater Toronto


SOURCE Top Shelf Events Inc.

News published on 28 october 2019 at 13:00 and distributed by: