TORONTO, Oct. 27, 2019 /CNW/ -
On Monday, October 28, United Way Greater Toronto will unveil the latest development in its award-winning #UNIGNORABLE campaign. Using augmented reality, United Way has created an #UNIGNORABLE Tower that is designed to make everyone aware of just how many people in the GTA are experiencing poverty. Media are invited to take a first look at the Tower and imagine a part of our iconic skyline that you didn't know existed.
Brookfield Place 181 Bay St, Toronto, ON M5J 2T3
Media check in at Sam Pollock Square within Brookfield Place (use 10 Front St entrance)
Monday October 28
6:30pm: Media Check-In
6:45pm: Unveil the #UNIGNORABLE Tower. Remarks from United Way President & CEO Daniele Zanotti
7:00pm: Media interviews & opportunity to use the augmented reality app to see the #UNIGNORABLE Tower
AVAILABLE FOR INTERVIEWS:
Daniele Zanotti, President and CEO, United Way Greater Toronto
Ruth Crammond, Vice President, Community Investment and Development, United Way Greater Toronto
SOURCE Top Shelf Events Inc.