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/R E P E A T -- Media Advisory - United Way is Using Augmented Reality to Imagine a Part of Our Skyline That You Didn't Know Existed/


TORONTO, Oct. 27, 2019 /CNW/ -

WHAT:

On Monday, October 28, United Way Greater Toronto will unveil the latest development in its award-winning #UNIGNORABLE campaign. Using augmented reality, United Way has created an #UNIGNORABLE Tower that is designed to make everyone aware of just how many people in the GTA are experiencing poverty. Media are invited to take a first look at the Tower and imagine a part of our iconic skyline that you didn't know existed.



WHERE:

Brookfield Place 181 Bay St, Toronto, ON M5J 2T3

Media check in at Sam Pollock Square within Brookfield Place (use 10 Front St entrance)



WHEN:

Monday October 28



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6:30pm: Media Check-In



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6:45pm: Unveil the #UNIGNORABLE Tower. Remarks from United Way President & CEO Daniele Zanotti



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7:00pm: Media interviews & opportunity to use the augmented reality app to see the #UNIGNORABLE Tower





AVAILABLE FOR INTERVIEWS:

Daniele Zanotti, President and CEO, United Way Greater Toronto


Ruth Crammond, Vice President, Community Investment and Development, United Way Greater Toronto

 

SOURCE Top Shelf Events Inc.



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