TORONTO, Oct. 27, 2019 /CNW/ -
WHAT: | On Monday, October 28, United Way Greater Toronto will unveil the latest development in its award-winning #UNIGNORABLE campaign. Using augmented reality, United Way has created an #UNIGNORABLE Tower that is designed to make everyone aware of just how many people in the GTA are experiencing poverty. Media are invited to take a first look at the Tower and imagine a part of our iconic skyline that you didn't know existed. | ||
WHERE: | Brookfield Place 181 Bay St, Toronto, ON M5J 2T3 Media check in at Sam Pollock Square within Brookfield Place (use 10 Front St entrance) | ||
WHEN: | Monday October 28 | ||
? | 6:30pm: Media Check-In | ||
? | 6:45pm: Unveil the #UNIGNORABLE Tower. Remarks from United Way President & CEO Daniele Zanotti | ||
? | 7:00pm: Media interviews & opportunity to use the augmented reality app to see the #UNIGNORABLE Tower | ||
AVAILABLE FOR INTERVIEWS: | Daniele Zanotti, President and CEO, United Way Greater Toronto | ||
Ruth Crammond, Vice President, Community Investment and Development, United Way Greater Toronto |
SOURCE Top Shelf Events Inc.