Le Lézard
Classified in: Environment
Subject: ENI

Through Innovative #EyeOnClimate Campaign, the UN Foundation Leverages Photography to Spotlight Climate Change Solutions

WASHINGTON, Oct. 22, 2019 /PRNewswire-PRWeb/ -- Today, the United Nations Foundation launched the third series of its award-winning Instagram campaign, #EyeOnClimate, to highlight solutions to climate change in the lead up to COP25, the next UN meeting on climate action in December. The user-generated content (UGC) campaign will once again harness captivating photos and storytelling from global photographers and advocates who bring a compelling, personal lens to the issue.

This year's #EyeOnClimate campaign focuses on climate solutions from nature, inspired by two recent Intergovernmental Panel on Climate Change (IPCC) Special Reports that revealed how we must change our relationship with nature to solve the climate crisis. Solutions featured in the campaign showcase how protecting and restoring habitats -- from forests to mangroves to coral reefs -- support healthy ecosystems, communities, and climate action. Salesforce is joining this year's campaign, which will also be amplified by the voices of National Geographic photographers on social media and to their 124 million Instagram followers on @natgeo.

"The recent UN Climate Action Summit showcased new commitments and solutions, but we know they are not enough," said Rajesh Mirchandani, Chief Communications Officer at the UN Foundation. "We need greater action from all parts of the world and all sectors, and we hope #EyeOnClimate can spotlight more of the kind of solutions we need to advocate for and scale up."

Research shows that climate solutions receive far less coverage in the media than the causes and consequences. A recent study by Public Citizen found that U.S. news media mentioned climate solutions or mitigation just 13% of the time when discussing climate change. #EyeOnClimate addresses this gap by encouraging photographers and people everywhere to share their climate solutions on Instagram with the hashtag #EyeOnClimate. In 2018, the campaign inspired over 700 images featuring climate solutions to be shared online. Previous #EyeOnClimate campaigns have won a Shorty Award for Best Use of Hashtag and PR News Social Media Award for Best Instagram PR Campaign.

Photographers, advocates, and individuals on Instagram interested in participating can visit http://www.eyeonclimate.org to learn more.

About the United Nations Foundation
The United Nations Foundation acts as a strategic partner to help the United Nations mobilize the ideas, people, and resources it needs to drive global progress and tackle urgent challenges. We focus on issues at the heart of the Sustainable Development Goals, build initiatives across sectors to solve problems at scale, and engage citizens who seek action. Founded in 1998 by entrepreneur and philanthropist Ted Turner, the UN Foundation works with philanthropic, corporate, government, and individual partners. Learn more at: http://www.unfoundation.org.


SOURCE UN Foundation

These press releases may also interest you

at 13:00
Beginning November 1, 2019, Praecipio Consulting is moving to a work-from-work optional approach expanding its work from home program. This is in addition to moving to a much smaller office space. This announcement is due in part to the launch of our...

at 12:50
Waste Management Market by Waste Type (Municipal Waste, Industrial Waste, and Hazardous Waste) and Service (Collection and Disposal): Global Opportunity Analysis and Industry Forecast, 2018 - 2025 Download the full report:...

at 12:35
In recognition of its unyielding commitment to customers, communities, employees, and the environment, Eversource is being nationally celebrated as one of America's Most JUST Companies for 2020 according to Forbes and JUST Capital. The energy company...

at 12:05
Reckitt Benckiser (RB) and Veolia announced today a new joint partnership to drive the shift toward a circular plastics economy. This partnership with Veolia is the latest step taken by RB to fulfill its pledge to make 100 percent of its plastic...

at 12:05
Helbiz, a global leader in micro-mobility, today announced the launch of its first-ever fleet of electric bicycles in Rome, Italy. The company was awarded a three-year license to operate its electric bicycles throughout the city and has deployed 100,...

at 12:00
SensorSuite® Inc. is pleased to announce that we have appointed Glen Spry as SensorSuite's new CEO and President, effective immediately. Glen's appointment is a clear reflection of the company's current trajectory: becoming the leader in the building...

News published on 22 october 2019 at 14:00 and distributed by: