Gender Differences in Customer Behavioural Responses to Coupon Usage

EUREKA, Calif., Oct. 22, 2019 /PRNewswire-PRWeb/ -- CouponUpto Analysis Department, the leader in coupon provider and discount analysis, today revealed the results of its investigation of Coupon using behavior, 2019 Men vs Women Shopper Report, which evaluates the differences between male and female shopping behavior when shopping online using coupons.

The commissioned report has analyzed over 5000 consumers on popular categories ranging from clothes, food, gym accessories,... to technology from the U.S & Canada and found that while there are many differences in using coupons when shopping online at CouponUpto.com

Couponupto Analytics' study reveals some of the consumer experiences that women tend to select coupons more carefully and identifies the key aspects of user behavior to improve their shopping experience. Specifically, the report has shown some featured points at the table and the charts in the attachments section.

Table and Chart sources from Report on Consumer Behavior of Two Genders When Shopping Online

The table and the chart illustrate the proportions of consuming behaviour of two genders when they go shopping on Couponupto website. There are observable differences in how men and women act as shoppers.

Overall, taking a look at the table, it can be easily seen that the female tend to read the products' information more carefully before buying compared to their counterparts, while the male often purchases more quickly.

Specifically, in terms of shopping right after clicking to the first code, the men take up a slightly larger percentage of 70%, and women's just stay at 62%. According to recent research, male shoppers regularly use a simplifying decision-making style to reduce the complexity of the shopping task and the time spent doing it. This demand for speed in shopping could also relate to shopping being assumed as a feminine activity.

Prominently, approximately 15% of women survey reviewing articles before using the coupons, which is three times higher than that of men. The figures indicate that women seem unaware of the long-time they indulge in doing research into their products so as to ensure their utmost satisfaction. In the meanwhile, the quick thinking of the opposite sex is completely exposed by the minor percentage.

Despite those differences, two sexes have a similar buying tendency when it comes to shopping at another store. For instance, there are only 1% of people choosing another brand after their inquiry. Besides, the number of people who exit the website without shopping and try more than two coupons is nearly the same between men and women.

Products relating to fashion, healthy food cosmetics are on the top of women's selection while fitness accessories, tech gadgets, and men's shoes & clothing are the top choices for men when finding coupons. These noticeable points are put into the upcoming events to help the business make a better choice in attracting customers. Vendors from these niches promote regularly campaign to boost their revenue by providing and updating many coupon codes to their audiences. This is a great signal to Couponupto to share more and more discounts to customers.

In conclusion, two genders approach shopping with different motives, perspectives, rationales, and considerations. As a result, it is crucial for any business to know how gender differences influence shopping decisions and recognizing gender-specific tendencies for more effective operation. Couponupto is working on an AI technology to optimize the customer experience including gender research in using discounts and coupons when shopping and will launch it soon early next year.

This press release is by Couponupto.com - CouponUpto Analysis Department.

SOURCE Couponupto