NYX Professional Makeup Crowns First-Ever Global FACE Awards Winner
LOS ANGELES, Oct. 22, 2019 /PRNewswire/ -- NYX Professional Makeup has crowned Romanian FACE Awards winner Sofia Miri? as the first-ever global winner of the FACE Awards competition. The announcement was revealed by renowned professional makeup artist Ve Neill during the brand's Wonderland After Dark-themed Halloween party and 8th annual FACE Awards finale.
Last month, the brand announced its Wonderland After Dark Halloween campaign collaboration with Neill, which was a collection of six makeup looks inspired by the classic tale, "Alice in Wonderland." This year's finalists were challenged to create Wonderland After Dark-themed looks for their final challenge. The Freedom and Artistry for Creative Expression (FACE) Awards is an annual global competition founded by NYX Professional Makeup that gives aspiring makeup artists the chance to compete to earn the coveted title: Artist of the Year.
With more than 40 countries participating in the brand's annual competition, the FACE Awards continues to unite aspiring artistry professionals from around the world. This year, 35 global finalists were flown to Los Angeles where they participated in a weeklong brand immersion?including a product development showcase, an exclusive masterclass hosted by Neill at the esteemed Cinema Makeup School in Hollywood, and a professional photoshoot hosted by the brand.
The week culminated in a Wonderland-themed Halloween party at the iconic Vibiana Cathedral in Downtown Los Angeles where Neill, best known for her work on films including Beetlejuice, Pirates of the Caribbean, and Edward Scissorhands, announced the Romanian finalist Miri?'s global victory to a crowd of 500 influencers and guests.
"On behalf of NYX Professional Makeup, we want to congratulate Sofia and all the global finalists for sharing their extraordinary talents in artistry with our community," said Global Brand President Yann Joffredo. "The FACE Awards is the ultimate celebration of self-expression through artistry, and the brand is proud of our continued devotion to aspiring artists through this heritage program."
Miri? joins the ranks of FACE Awards winners and alumni, including top beauty influencers Patrick Starrr, Mykie, and Rosy McMichael.
NYX Professional Makeup thanks this year's sponsors: Target, Vichy, Windsor, and Grey Goose.
To find out more about the NYX Professional Makeup 2019 FACE Awards and this year's Global FACE Awards Winner, visit www.nyxcosmetics.com/faceawards.
About NYX Professional Makeup:
NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.
SOURCE NYX Professional Makeup
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