Le Lézard
Classified in: Science and technology, Business
Subject: VEN

Mable Raises $3MM Seed Round Led by Three Top VC Firms to Build B2B E-commerce Platform for Independent Grocers; Launches Beta


BOSTON, Oct. 15, 2019 /PRNewswire/ -- Boston-based startup Mable (https://meetmable.com/) announces a $3.1 million seed round to launch a wholesale commerce platform for small businesses in the grocery, convenience, artisanal, and health food market spaces. Venrock, Accomplice, and Founder Collective led the round, along with a handful of notable angel investors including Laurent Amouyal, co-founder of Shopkeep David Olk, and James McCann.

Mable is a mobile and web-based B2B wholesale platform that enables retailers to easily find and buy quality products from suppliers and wholesalers of all sizes. With a focus on the $641 billion grocery market, Mable's platform connects retailers, distributors, and brands to enable more efficient product discovery, ordering, financing, and inventory management. 

The concept was inspired by the first-hand buying experiences of Mable's founder and CEO Arik Keller. After exiting tech start-ups to PayPal and Facebook, Keller took a break from technology and, in July 2018, bought a small grocery store. He quickly discovered the inefficiency of managing inventory procurement. In May 2019, Keller teamed up with co-founder and CTO Eric Carlstrom to build a web and mobile application to solve the problem.

"When I bought my store, I found modern tech solutions for nearly everything, except re-ordering inventory. The status quo for grocers is to order via phone, text, or email, which makes managing purchases from multiple distributors and brands incredibly labor-intensive," says Keller. "We found ourselves saying, 'If we could just order everything in one place, life would be a lot easier.' Then it occurred to me ? we should build that!"

"Some of the most successful companies start with a founder who, in his or her previous occupation, discovered a major flaw in the system. The Mable team has first-hand experience with the procurement problem facing independent stores and understands the time and cost-saving impact of their solution," says Mike Tyrrell, a partner at Venrock. "We are inspired by the team and company's vision to make independent retailers more competitive."  

Mable's beta platform, which launched Sept. 15, 2019, will first focus on servicing the Northeast of the U.S. but is available to businesses across the country. It features a comprehensive marketplace of brands and distributor portfolios, providing transparency on pricing, availability, and delivery options while allowing retailers to place multiple orders through a single e-commerce and mobile platform.

Product Features:

Mable is currently focused on packaged food but plans to expand into produce and beverages to ensure independent stores can do all of their ordering in one place.

About Mable: Mable is a simple wholesale platform for retailers, brands, and distributors that makes it easier to find and buy quality products. Mable's founders are Arik Keller ? former CPO of confirm.io (acquired by Facebook) and formerly head of PayPal's demand generation group ? and Eric Carlstrom, serial entrepreneur as well as co-founder and CTO of SidelineSwap and EverTrue.

Contacts: Christine Deussen, Deussen Global Communications, cdeussen@deussenglobal.com; Arik Keller, CEO, Mable, arik@meetmable.com

Related Images

mable-new-ecommerce-platform-for.png
MABLE: NEW ECOMMERCE PLATFORM FOR INDEPENDENT GROCERS
Mable is a simple wholesale platform for retailers, brands, and distributors that makes it easier to find and buy quality products. Mable's founders are Arik Keller -- former CPO of confirm.io (acquired by Facebook) and formerly head of PayPal's demand generation group -- and Eric Carlstrom, serial entrepreneur as well as co-founder and CTO of SidelineSwap and EverTrue.

arik-keller-eric-carlstrom-ceo-and.jpg
Arik Keller & Eric Carlstrom; CEO and CTO of Mable
Mable was inspired by the first-hand experience of founder and CEO Arik Keller. After exiting tech start-ups to PayPal and Facebook, Keller bought a small grocery store in July 2018 and quickly discovered the inefficiency of managing inventory procurement. In May 2019, he partnered with co-founder and CTO Eric Carlstrom to build a web and mobile app that solves the problem.

mables-platform-is-the-first-to.jpg
Mable's platform is the first to simplify wholesale in the grocery and convenience space
Mable is a mobile and web-based B2B wholesale platform that enables retailers to easily find and buy quality products from suppliers and wholesalers of all sizes. With a focus on the $641 billion grocery market, Mable's platform connects retailers, distributors and brands to enable more efficient product discovery, ordering, financing, and inventory management.

 

SOURCE Mable


These press releases may also interest you

at 14:35
Technavio has been monitoring the digital signature market and it is poised to grow by USD 2.77 billion during 2020-2024, progressing at a CAGR of over 27% during the forecast period. The report offers an up-to-date analysis regarding the current...

at 14:30
Mad Mobile, Inc., a leading mobile platform for enterprise restaurants and retailers, today announced it has signed an agreement to acquire CAKE, a restaurant technology company based in Silicon Valley and owned by Sysco Corporation . The CAKE...

at 14:30
According to Stratistics MRC, the Global Automotive Intelligent Tire And Sensor Market is expected to grow at a CAGR of 10.8% during the forecast period. Some of the key players profiled in the Automotive Intelligent Tire And Sensor Market include...

at 14:25
Today, Amazon Web Services, Inc. (AWS), an Amazon.com company , announced the general availability of AWS Wavelength on Verizon's 5G network, allowing developers to build ultra-low latency applications for mobile devices and users in Boston and the...

at 14:19
Oncodisc, Inc. today announced that it is the recipient of a competitive National Science Foundation (NSF) Small Business Innovation Research (SBIR) grant award. The grant award will be used to advance research and development work on the Oncodisc...

at 14:18
Neura, the leader in AI-powered behavioral intelligence providing real-world insights for health organizations, governments, and consumer brands today announced the adoption of ViruScoretm COVID-19 predictive testing solution.  Neura's Human...



News published on 15 october 2019 at 13:25 and distributed by: