Le Lézard
Classified in: Tourism and vacations, Environment
Subject: RCY

tentree and Steller announce partnership to target the 1.3 billion annual international travelers with "Tell a Story, Plant a Tree" campaign


GOTHENBURG, Sweden, Sept. 20, 2019 /PRNewswire-PRWeb/ -- tentree, one of the fastest growing apparel brands in North America, has announced a partnership with the market-leading travel storytelling platform Steller to launch a global campaign aimed at travelers called "Tell a Story, Plant a Tree."

The campaign is targeted at the 1.3 billion annual international travelers, and to those who consume the roughly 500 million stories viewed every day on leading social media platforms. Both companies will target these audiences with a simple but impactful proposition, download the Steller App, buy a tentree theme (there are two options: one for $2.99 that plants one tree, and another for $29.99 that plants ten trees), create a Steller story, and share to all social media channels.

Steller is an Apple Editors' Choice Award winner, and is the market leader in travel storytelling, with users from 189 countries and over two million stories on the platform, with new ones added all the time. Since 2012, tentree has grown from a small local brand to a global movement, inspiring environmental stewardship, social responsibility, and community education worldwide.

For each theme sold, tentree plants trees in regions with critical reforestation needs, such as the Peruvian Amazon, Madagascar, Haiti and many others. With over 30 million trees planted and counting, this is just the beginning of tentree's goal to help reforest and revitalize the world. Tentree hopes to plant one billion trees by 2030, and Steller is an important factor in achieving that goal.

"Thirty million trees is a major milestone for tentree, but it is just the beginning," says Kalen Emsley, tentree CMO. "As tentree grows, so does the impact. Our partnership with Steller enables us to reach a large audience in tune with the health of the planet: travelers. Steller-enabled travelers and the trees they plant are going to change lives."

"The opportunity for truly impactful storytelling has never been more vital," says Pete Bryant, Steller CEO. "Our goal is to empower travelers with the tools to tell great stories, and to help meet the goal of tentree to plant 1 billion trees by 2030. This partnership continues our push as a 'platform with purpose,' now enabling travelers to help the tree-challenged communities of the world with a simple click."

The trees planted by tentree enrich impoverished communities by providing economic empowerment, environmental preservation, and education. Tentree is committed to ethically responsible manufacturing and uses eco-conscious materials in all products.

After purchasing a tentree theme on Steller the customer will receive a unique tree code. With this tree code, the customer will be able to follow his or her tree in its path to be planted. Once the tree is rooted, the tree registry program allows customers to track, monitor and learn about its health and growth, as well as the social and environmental impact the tree makes.

"With the devastating fires in the Amazon, we believe it is timely to focus this initiative in that region," adds Emsley. "With this campaign we will target the planting of trees in the Amazon Forests of Peru, an area in need of critical canopy protection."

"We believe our users and their followers will embrace this opportunity and participate in purposeful storytelling that will make a very real difference," adds Bryant.

Currently, tentree's planting is focused in Peru, Madagascar, Nepal, Senegal, Haiti, Canada, and the United States. Tentree partners with not-for-profits such as Canadian Wildlife Federation, Plant with Purpose, American Forests, and Eden Reforestation to ensure it has a targeted, lasting impact.

Tentree products are available at over 1,000 retail locations in North America, and many internationally. To shop or find a store near you, please visit http://www.tentree.com.

About tentree:
Tentree is a lifestyle apparel company based in Vancouver, Canada, that plants ten trees for every item purchased. By combining social and environmental consciousness with lifestyle apparel, tentree allows consumers to have a direct impact on the environment and communities worldwide. For more information on tentree please visit http://www.tentree.com.

About Steller:
Steller is the world's largest travel storytelling platform and community reimagined for today's mobile-first travelers. Steller lets everyone capture and share personal stories with expressive and elegant design, simply and conveniently on their mobile device or via the web at http://www.steller.co.

For more information, or to request an interview with Pete Bryant, contact:
Denice Brewer
deniceb@steller.co
+1 425-278-6011

 

SOURCE Steller


These press releases may also interest you

at 00:16
Yingli Green Energy Holding Company Limited ("Yingli Green Energy" or "the Company"), one of the world's leading solar panel manufacturers, today announced certain updates on its PRC subsidiaries' debt restructuring. The Company's PRC subsidiaries...

17 oct 2019
Over 50% and 37% of Singaporeans trust in "recyclable" and "sustainably produced" product labels, respectively according to the 2019 Lifestyles Survey from global market research company Euromonitor International. Euromonitor will share insights on...

17 oct 2019
At the recent 2019 World Manufacturing Convention, Shaanxi Blower (Group) Co., Ltd. (Shaangu Group) won gold prize of innovative products in green energy saving for its blast furnace power recovery turbine (BPRT), which again proves the company's...

17 oct 2019
Whole Foods Market, along with Austin leaders, has joined forces with Blue Zones to begin creating a plan for well-being transformation. It will start with an in-depth assessment by the Blue Zones team of the Austin Metro area and population that...

17 oct 2019
844 million people lack access to clean water worldwide. As a veteran firefighter, 1for1 Water Founder John Winslow knows better than most the power that water has to save lives (https://www.141water.com). When starting 1for1, he created a unique...

17 oct 2019
Pinnacle Renewable Energy ("Pinnacle" or the "Company") today announced that it has entered into a new long-term, take-or-pay off-take contract with Mitsui & Co. Ltd. ("Mitsui"), a large, diversified trading company in Japan. Under the terms of the...



News published on 20 september 2019 at 18:55 and distributed by: