Subjects: Conference, Trade Show

Relation Insurance Services' Natalie Zensius to Speak at Connect to Convert 2019

Relation Insurance Services ("Relation"), an insurance brokerage that offers risk-management, benefits, and TPA-consulting services through its family of brands across the United States, announced today that Natalie Zensius, SVP of Marketing & Communications, will be a speaker at the upcoming Connect to Convert Conference at the Westin Boston Waterfront.

During her session, "Rebranding for Success: Relation Insurance Services' Road to a New Brand Identity," Natalie will discuss the year-long renaming initiative Relation went through to help engage customers in a variety of B2B verticals. She will also highlight how other brands can create a new corporate identity that represents their true value proposition for prospects, clients, and potential employees and acquisition partners, as well as the role company culture plays in the branding process.

Key topics attendees will learn from the session include the following:

1. Strategies for choosing a name that is relevant and on brand
2. Tips for creating a brand rollout that builds momentum and excitement, internally and externally
3. Ideas for getting buy-in from your entire organization, from entry-level to the c-suite

"When we rebranded to Relation, we learned some valuable lessons about naming, rolling out a new brand across different teams and offices, and ensuring positive buy-in across levels," said Natalie. "We chose a name that has positively impacted our culture, and I'm looking forward to sharing what we've learned from this experience and how it's helped fuel our growth at Connect to Convert."

CONFERENCE WEBSITE:

For more information about the conference and for registration details, please visit https://www.leadscon.com/2019-connecttoconvert/

About Relation Insurance Services

Relation Insurance Services is an insurance brokerage that offers superior risk-management and benefits-consulting services through its family of brands across the United States. It is ranked by Insurance Journal within the top 40 largest agencies in the country by revenue and has nearly 500 employees in more than 30 locations nationwide. Relation is a privately held corporation owned by Aquiline Capital Partners, a private equity firm based in New York and London investing in businesses globally across financial services and technology. Visit: www.relationinsurance.com for more information.

News published on 19 september 2019 at 08:05 and distributed by: