Le Lézard
Classified in: Science and technology, Business
Subjects: PDT, ACC

Trigo Raises $22M a Round to Enable More Grocery Retailers to Battle Amazon Go


TEL AVIV, Israel, Sept. 16, 2019 /PRNewswire/ -- Trigo, a computer-vision company providing checkout-free systems to grocery retailers, announced today that it raised $22 million in an A Round. The round was led by growth fund Red Dot Capital with the participation of existing  investors Vertex Ventures Israel and Hetz Ventures. The funds will enable the company to scale the technology for even larger store sizes (currently at 2X the footprint of Amazon Go), and advance its partnerships with leading US and European grocery retailers. Trigo is currently installed in stores as large as 5,000 square feet, the largest checkout-free stores in the world.

Trigo technology deployed in a supermarket

Trigo is already partnering with a number of global grocery chains including leading European chains and Israel's largest grocer ? Shufersal, which will be deploying Trigo's technology in 280 stores over the next 5 years. Trigo has raised $29M in total funding to date.

Trigo's computer-vision system uses advanced AI and algorithms to identify and record items grabbed by shoppers while they are in the store. The company's unique 3D space-mapping technology can be retrofitted into existing stores and enables consumers to spend their shopping time simply picking up the items they need ? not waiting in long checkout lines and avoiding any kind of scanning activity altogether. Shoppers can be billed automatically or may pay cash or card.

Trigo's system allows shoppers to personalize their in-store experience by giving them the option upon arriving at the store to either "opt in" by identifying themselves via a loyalty program, effectively allowing the retailer to gain insights on their purchases; or "opt out" by choosing not to check-in and having an "unidentified experience". Shoppers will still enjoy the same benefits of the checkout-free experience either way.

"There is very strong demand globally among grocery retailers to dramatically improve customer experience," said Michael Gabay, co-founder and CEO of Trigo. "The common denominator is that everyone is searching for technology to enable the most seamless in-and-out shopping experience. These new funds will be used to scale our technology further and support our global expansion."

"We believe that Trigo's world-leading computer-vision team will be the first to scale this technology globally and unlock the full potential of a true grocery-wide revolution," said Barak Salomon, Managing Partner of Red Dot Capital. "The process of manually scanning barcodes for each separate item at checkout is outdated and time consuming. Trigo's technology is going to save brick and mortar, revitalizing the in-store experience while keeping the best part of shopping alive."

About Trigo:

Trigo is a frictionless-checkout company harnessing cutting-edge AI and computer vision technologies to eliminate the hassle of waiting in long checkout lines and scanning products. The solution is based on ceiling-mounted commodity cameras, proprietary algorithms and neural networks, developed by a team of academic, industrial and military backgrounds. The company is working with a number of global grocery chains and deployed the largest checkout-free stores in the world, covering thousands of different products in each store. Trigo was founded in 2018 and is based in Tel Aviv.

Contact Information:
Brandon Weinstock
Headline Media
[email protected]
+1 914 336 3878

SOURCE Trigo


These press releases may also interest you

at 14:10
EV NICKEL INC. ("EVNi" or the "Company") is pleased to announce that it has closed its previously announced private placement of flow-through common shares for aggregate proceeds of $5,119,750 (the "Offering"). The Offering was led by PowerOne...

at 14:08
Stoic Equity Partners has closed on the purchase of another flex industrial property, the third closing associated with its investment fund, SEP Industrial Holdings I, LLC. The asset, a 5-building portfolio located on McDonough Pkwy in McDonough,...

at 14:00
BT Brands, Inc. , announced it will report its fourth quarter and full year 2023 results after market close today Thursday, March 28th. The Company will also host a conference call today to discuss the results at 4:15 p.m. ET. Participants may join...

at 14:00
Amsive, a data-led performance marketing agency, has again attained Premier Partner status within the Google Partners program for 2024. This milestone marks a moment of great pride as the agency celebrates our recognition in the program for more than...

at 14:00
ATB Ventures, the research and innovation arm of ATB Financial, today announced a collaboration between Oliutm, its digital trust platform, and the Government of Alberta. The collaboration will see Oliutm further expand its identity verification...

at 14:00
Luxcore, an early-stage AI cloud computing startup, is thrilled to announce its partnerships with IBM and NVIDIA. This collaboration is set to integrate a comprehensive AI and ML stack on its decentralized and distributed cloud platform, a move...



News published on and distributed by: