Le Lézard
Classified in: Science and technology, Business
Subject: TDS

New Survey: Nearly 80% of Retailers Offer Group or Affinity Discounts But Only 58% Use Effective ID Management Technology for Customer Insights and Fraud Prevention


MCLEAN, Va., Aug. 21, 2019 /PRNewswire-PRWeb/ -- ID.me, the industry leader in secure online identification verification, today released a new survey report at eTail Boston showing that while most retailers provide targeted customer incentives based on group affiliations, memberships, and occupation, almost half forgo ID management technology that could help increase customer engagement, satisfaction, and profitability among those using the incentives.

ID.me will showcase the report's findings at eTail Boston, booth 410.

The report, Campaign Intelligence: How Retail Marketers Use Customer-Focused ID Management to Increase Satisfaction & Profitability, created by OneMarket and WBR Insights, found that:

"Today's retailers know that customers value being part of an exclusive community and want to interact with brands through special offers as part of that community," said Melissa Blanken, ID.me Chief Marketing Officer. "This survey shows that while retailers are incorporating group affiliations in their sales processes, many are not fully leveraging technology that ensures a frictionless buying experience. Retailers who make it easier for customers to use exclusive offers enjoy increased customer engagement, satisfaction, and profitability."

To read the full report click here.

To learn more about how ID.me can help your brand enhance customer community, visit Booth 410 at eTail Boston or http://www.ID.me.

About ID.me
ID.me simplifies how individuals prove and share their identity online. ID.me's next-generation identity platform provides identity proofing, authentication, and group affiliation verification for organizations across sectors. ID.me's technology meets the highest federal standards for online identity proofing, authentication, KYC and AML requirements and is approved as a NIST 800-63-3 IAL2 / AAL2 conformant Credential Service Provider by the Kantara Initiative. More than 14MM users and over 350 organizations use ID.me to verify identity, including healthcare organizations, federal and state government agencies, financial institutions, retailers, and nonprofits.

 

SOURCE ID.me


These press releases may also interest you

at 10:54
Tosca, an innovator in reusable packaging and supply chain solutions, announced today that it is working with grocery retailer Wegmans Food Markets to ship the grocer's case-ready meat products in reusable plastic containers (RPCs). This packaging...

at 10:52
Layer1 Technologies, the first U.S. based vertically-integrated and renewable energy Bitcoin mining and factory development company, announced today that it has started mining at its Bitcoin factory in West Texas. With multiple...

at 10:51
Wedbush Securities, a leading financial services and investment banking firm headquartered in Los Angeles, California, is pleased to announce the appointment of veteran Financial Advisor, Tony May, as Managing Director, Investments. Tony joins the...

at 10:47
RoamHR (roamhr.com), the digital platform empowering the freelance workforce to easily and effectively manage its taxes, announces its partnership with BBVA Open Platform. Starting today, RoamHR users will now have access to FDIC-insured tax...

at 10:44
Finastra has brought its core banking platform, Fusion Phoenix, to the cloud, with Commerce National Bank & Trust of Winter Park, Florida, and Commencement Bank of Tacoma, Washington being the first US banks to access the core solution via public...

at 10:44
A-G Administrators, the sports insurance specialists, announced a strategic partnership with the Pennsylvania School Boards Association Insurance Trust (PSBA) today. PSBA is an organization that provides superior insurance services and programs...



News published on 21 august 2019 at 20:15 and distributed by: