The "E-Cigarette Market Research Report: By Product, Gender, Age-Group, Distribution Channel, Regional Insight - Global Industry Size, Share Analysis and Forecast to 2024" report has been added to ResearchAndMarkets.com's offering.
Nations such as the U.S., the U.K., Japan, China, France, and Italy witness high e-cigarette sales. However, due to the increasing awareness on the harmful effects of tobacco cigarettes in the African and Asia-Pacific regions, Indonesia, the Philippines, South Korea, India, South Africa, and Australia are also predicted to witness heavy consumption of e-cigarettes during the forecast period. Based on product, the e-cigarette market is categorized into T-vapor, cig-a-like, vaporizer, and vape mod, among which the vaporizer category is further divided into closed system and open tank.
Of these, in 2018, the open tank division contributed higher revenue to the market, as people can use the same product for vaping a variety of flavors as per their choice. Majority of the people who were using tobacco cigarettes are now inclining toward vaporizers. Apart from this, manufacturers are also luring e-cigarette consumers who are looking for a variety of flavors and longer battery life of vaping devices. On the basis of gender, the e-cigarette market is bifurcated into male and female. Of these, the male bifurcation dominated the market in terms of revenue.
However, the female bifurcation is expected to offer huge opportunities to the market players during the forecast period. For instance, in the U.S., in 2018, female users held more than 13.0% share in the e-cigarette market, as a result of which manufacturers have progressively started targeting the female consumer base by campaigning on social media platforms, such as Snapchat, Instagram, Facebook, and Reddit. In 2018, European nations, mainly France, the U.K., and Russia, were the largest e-cigarette markets.
On the other side, ambiguity pertaining to the tax system and regulations for e-cigarettes in various nations is predicted to have a negative effect on the sale of e-cigarettes during the forecast period. Furthermore, countries including Thailand, Saudi Arabia, Mexico, Brazil, and Singapore have imposed a ban on e-cigarettes, which has adversely affected a significant number of players operating in the e-cigarette market.
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