Having solved the challenges of taste and supply, PureCircle (LSE: PURE), the leading global producer and innovator of stevia sweeteners, is now better poised than ever to help beverage and food companies reduce sugar without using artificial sweeteners. To further maximize that growth potential, PureCircle is enhancing its commercial team:
Alina Slotnik joins the company as its new Vice President of Global Marketing. She most recently led global marketing at Glanbia Nutritionals, a provider of nutritional solutions for food and beverage companies. She formerly worked at Johnson & Johnson, Baxter International and Forest Laboratories. She is a proven and skilled marketer.
Eric Emmerick joins the company as its new Vice President of Customer Service and Supply Chain. He was most recently global customer care director for the UOP division of Honeywell, a leading international supplier and licensor of process technology, equipment and services. He formerly worked at Georgia Pacific. He brings valuable customer service and logistic strengths to PureCircle
Dave Gallagher, who has been Vice President Key Accounts at PureCircle, takes on the new and expanded role of Regional Vice President North America. Dave is one of the world's most experienced and knowledgeable sales executives in the area of sweeteners. He has been with PureCircle for nearly a decade, having joined the company from Tate & Lyle.
Commenting on these changes:
PureCircle CEO Maga Malsagov said:
"Alina, Eric and Dave, in their new positions at PureCircle, further strengthen our company's talented team and will help us capitalize on our growth opportunities. As the global leader in stevia, we are fortunate to be able to attract top talent to our company."
Stephane Ducroux, Chief Commercial Officer of PureCircle noted:
"This is an exciting and important time for PureCircle. We at PureCircle have solved the issues around the taste of stevia and can now supply significant amounts cost effectively to our customers. We have a strong commercial team, and Alina, Eric and Dave in their new roles will make our team even stronger."
The global demand for stevia is growing, as beverage and food companies increase use of the plant-based zero-calorie sweetener. PureCircle supplies stevia sweeteners and other ingredients to many of the world's top beverage and food companies. It also works with smaller companies helping them formulate with stevia. Partnering with PureCircle gives beverage and food companies access to the best-tasting stevia ingredients and helps them respond to consumers' desire for more low- and no-sugar products, sweetened without artificial sweeteners.
By way of background, the story of stevia is evolving. Not long ago, it was viewed as a plant-based, zero-calorie, single-ingredient sweetener which worked well in some beverage and food applications. Today we offer a range of next generation stevia leaf sweeteners, including Reb M and D, which taste great and work well across multiple categories. These sweeteners help beverage and food companies increase their offerings of zero- and low- calories products without sacrificing taste.
Recent PureCircle advances have enabled the company to significantly boost production of our next generation stevia sweeteners ? like Reb M and Reb D ? which have the most sugar-like taste and are highly sought after by beverage and food companies. This means PureCircle is able to supply stevia sweeteners in the amounts customers need as they expand use of stevia ? and is able to do that cost effectively for them.
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