Version 2.0 Adds SpotOn Virtual Smart Fence to Client Roster
Version 2.0 Communications, a public relations and digital communications agency for disruptive brands, has added SpotOn Virtual Smart Fence, the inaugural product from New Hampshire-based OnPoint Systems, to its client roster. The SpotOn system is the first and only all-in-one dog containment and tracking system that lets users take their dog and virtual fence wherever they go. As SpotOn's agency of record, Version 2.0 is working with its team on brand positioning, messaging and a national and regional launch strategy.
Since the start of its engagement with this innovative product and company, Version 2.0 has built brand awareness and created buzz with local, regional and national consumer tech, lifestyle and business media and influencers reaching SpotOn's target consumers ? dog owners. Additionally, the makers of SpotOn have a unique and interesting story to share. It's a team with extensive military and defense experience and a legacy of creating technologically-advanced products for the U.S. Department of Defense, now applying these technologies to the consumer marketplace to deliver a highly advanced pet wearable product to the market.
"The SpotOn Virtual Smart Fence is a first-of-its-kind product and we knew Version 2.0 was the best agency for us due to their stellar track record of working with and delivering results for innovative and disruptive brands," said Scott Sterling, president of OnPoint Systems. "We're looking forward to the continued success of our partnership."
According to Maura FitzGerald, founder and partner of Version 2.0 Communications, "SpotOn Virtual Smart Fence is an exciting client for us as we expand into the consumer technology sector. Besides, we're a team full of dog lovers, so it's fun to bring our personal passions into our work."
About Version 2.0 Communications
Version 2.0 Communications is a public relations and digital communications agency recognized as the smart choice for disruptors worldwide that must navigate a new era of communications to create or lead markets. Our skilled professionals leverage their years of experience, influencer relationships and innovative, creative and effective communications programs to achieve results that dominate in their markets. Version 2.0 works with a broad spectrum of clients from large consumer brands to professional services organizations and technology innovators. Our global reach allows us to design, manage and implement coordinated communications programs that are designed to deliver the greatest impact. For more information, visit http://www.v2comms.com/ and follow the company on Twitter @v2comms.
About SpotOn Virtual Smart Fence
SpotOn Virtual Smart Fence is the first and only dog containment and tracking system that lets users take their dog and fence wherever they go. Unlike traditional electric fences, SpotOn's patented GPS-based technology lets users program containment areas simply by walking a perimeter?at home, at the beach, camping or anywhere in between. The entire system is a collar and a phone app that connects to three global navigation satellite services and multiple cellular networks. To learn more about the SpotOn technology and product, visit: www.spotoncollar.com, our blog, Facebook, Instagram and YouTube.
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