Malartu and ImagineTime Partner to Deliver Practice Management and Analytics for Accounting Firms

Advisory services have become a critical component of the modern accounting landscape. A new partnership between Malartu, a Raleigh based AI data analytics platform for accountants, and ImagineTime, a Triangle based accounting practice management platform, is set to bring accounting and advisory services to the 21st century.

By building integrations between Malartu and ImagineTime, accounting and advisory firms will enhance both their practice capability and their advisory offering for clients.

"We see this partnership with ImagineTime as an opportunity to create a force multiplier for business advisors by combining our analytics platform and ImagineTime's two decades of industry experience," said Malartu CEO Jon Spinney.

ImagineTime CEO Carl Coe sees the Malartu partnership as a huge benefit for ImagineTime customers, especially as many of their accounting partners place more importance on advisory services. "This partnership is a game changer for ImagineTime firms looking to offer deeper insights to their advisory clients."

Malartu and ImagineTime customers will benefit from this new partnership starting summer of 2019. The partnership will bring:

• Industry-leading practice management for firms offering advisory services.
• Enhanced practice analytics and reporting.
• Automated workflow management and client performance monitoring.

With this partnership, Malartu and ImagineTime are building the future of the accounting industry, empowering accounting and advisory firms to leverage data and modern technology to add value for clients and grow long-lasting, profitable practices.

About Malartu

Malartu is a business intelligence platform for trusted business advisors and their clients. Our unique approach to data analytics and reporting empowers every business owner with the answer to three questions: How is my business performing? How does that compare to my peers? What does the future of my business look like?

Partnering with accounting firms, bookkeepers, consultants, and financial institutions since 2018, Malartu's mission is to provide business owners with the answers to these critical questions from anywhere in the world, for decades to come.

About ImagineTime

ImagineTime is a leader in Practice Management for Accounting firms. With over 20 years experience, 1500 firms, 7,000+ users, and billions of dollars invoiced ImagineTime has offers advantage for our customers and partners. We help our customers have a full view to firm profitability and insight on key decisions to improve all aspects of the firm's process.