This ever-popular report summarises the global production and market consumption of denim jeanswear worldwide. The researchers have refreshed and updated the 2017 edition, in particular, re-written the executive summary, completely updated the world jeans market chapters and data, and the concluding industry trends and issues chapter.
Chapter 1 sizes the global market retail value. Data is broken down into regions and both historic and forecast year-by-year estimates are provided. Data is also split by broad product price bands to provide a sense of where the value is spread.
In this edition of the report, it has combined the idea of fashionability with that of price, in the form of a price-fashion matrix. Fashionability is a very subjective issue in clothing, and no more so than in the jeans sector. What is one person's commodity, a five pocket Western jean, may be the high fashion to another because of a change to cut, such as straight leg, or skinny, or flared.
The fashionability categories covered are:
Functional
Authentic
Fashionable
Brand aficionado
The report then covers the category in much the same way as retail value, but by market volume. In this chapter, it also focuses on key markets, including the US, Brazil, Russia, India, and China. Interestingly, the world jeans market size will break through the 2 billion pairs barrier during the forecast period.
Chapter 3 focuses on the supply chain, covering:
Supply chain models
Top manufacturing countries
Jeans imports
Denim capacity by country
Major mills worldwide
Denim imports and exports
Cotton prices
It then profiles the key jeans product types and looks at the latest consumer, design, technology CSR and business attitudes, trends, and issues.
Key Topics Covered:
Executive summary
About this edition
Purpose of the denim and jeans report
Trends and issues
The world jeans market by value, 2018 and 2023
Jeans price architecture
The world jeans market by volume, 2018 and 2023
The selected country markets
Jeans supply chain and trade
Denim capacity and trade
Cotton growing and international trade
Report methodology
Quantification of the jeans market
Geographical world regions
Chapter 1: The world jeans market by value
The world jeans market value, 2018 estimate
The world jeans market value, 2023 forecast
Timelines and growth percentages for value
The concept of the publisher's timeline
Timeline 2013-2023: the jeans market in value
Jeans price architecture
The pricing onion in the retail jeans market
The price-fashion matrix
Chapter 2: The world jeans market by volume
The world jeans market volume, 2018 estimate
Average prices and consumption per person figures
The world jeans market volume, 2023 forecast
Timelines and growth percentages for volume
The importance of the publisher's timeline in units
Timeline 2013-2023: the jeans market in volume
Selected countries, the denim and jeans situation
United States
China
India
Brazil
Russia
Timeline 2013-2023: the jeans market in percentage growth
Chapter 3: Supply chain, trade, and capacity
Jeans and denim supply chain analysis
Retailers, brands, jeans manufacturers, and denim weavers
Most common jeans supply chain models
Consumption, production and international trade in jeans
Consumption through organized retail or through the black or grey economy
Production of jeans across the world
Jeans imports and where they come from
Denim capacity worldwide
Difficulties in calculating denim production and capacity