AGEIST, a media company and agency that is leading the change in how we envision and understand life after 50, will host its inaugural live experience, YBL (Your Best Life) in Los Angeles on June 11, 2019. An impressive lineup of speakers and panelists representing start-ups and iconic brands, business leaders and consumers will gather in an intimate setting for thought-provoking discussions and networking sessions to explore the economic and social impact of Generation 5.0.
Today's over-50 is carving a very different path from previous generations and is redefining how life after 50 is lived. Brands and organizations need to understand what is driving this cohort. YBL will examine the how and why of these monumental changes?backed-up by new market intelligence?and what it means for consumers and brands.
"There's a poverty of imagination when it comes to communicating with this intensely influential group," commented AGEIST founder David Stewart. "Let's stop with the idea that cool stops at some age. We are bold, vital, empowered and living our best lives now."
Attendees will gain extensive insight from experts at the forefront of this cultural change, what FastCompany called "the most significant demographic shift in recent history."
The day will include networking opportunities with presenters and professionals on the leading edge of change.
Registration for YBL is $295, with a limited number of VIP passes also available.
AGEIST is a media company dedicated to championing the vitality, influence and contributions of the modern 50+ demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, engage and inspire this important segment. The company produces the annual YBL Conference, with The Experience Factory.
About The Experience Factory
The Experience Factory is an events studio pushing the boundaries of live entertainment by producing inspiring gatherings and mixed reality exhibitions.